Where are your new-vehicle profits hiding?
- Dealer News
- 26 November 2024
In a year which accelerated change, forcing businesses to adapt to new ways of marketing and selling its products, the Dealer Principal of BB Nissan Polokwane, Karel Ferreira, is pushing the boundaries to strategically locate buyers and improve his business.
Your busines’ future is inextricably tied to that of your surroundings, says Gavin Lourens, Dealer Principal of Actions Ford’s two branches in Lichtenburg and Zeerust in North West.
BMW Bryanston (JSN Motors) recently hosted the finishers of the inaugural Filotimo Ultra Marathon of Honour hosted by the Machi Filotimo Cancer Project, celebrating the many people affected by cancer.
Staff at the SMG dealership selling Toyota and Lexus models in Hillcrest cheerfully bled to help save lives on Thursday, 10 December, when the SA National Blood Service restarted their blood donor drive after “a long lockdown wait”.
At Halfway Toyota in Howick, workshop foreman Devesh Saamcharan stole a march on his Japanese colleagues in the Toyota Motor Corporation when he assembled a few foot-operated, hand-sanitiser dispensers back in May 2020.
Capetonians will be quite familiar with the famous Shell Garage landmark, called Vic Procter Motors situated underneath what was known as Geldenhuys Mansions, but is now called Bay Point.
The economic impact of the hard lockdown has accelerated the consolidation or even closure of some dealerships, especially in smaller towns and regions, but it seems the Toyota dealership in Bultfontein is holding strong.
Suzuki recently recognised it’s dealership in Piet Retief for having the best market share in its area, but Mark Hohls, sales manager at AutoHouse, tells Dealerfloor the award is a just a by-product of surviving against all odds after General Motors’ surprise exit from all its smaller markets worldwide, including South Africa, in 2017.
In Ladybrand, Ficksburg and De Aar, the local Toyota dealerships are owned by the agricultural co-op, which makes them an intimate part of their local communities.
With his pension money of a mere R17 000 and working from his car, Mike Bradshaw started his own car business back in 2000. Today, Top Gear Auto is testimony to what hard work, determination and dedication can achieve.
ABSA Vehicle and Asset Finance (AVAF) recently celebrated the Diamond Jubilee of the BB Group during a function held at BB Ford Menlyn.
At first glance, the job of marketing co-ordinator at the Mascor group, Maroné Lotter, seems impossible. She has to promote from ride-on lawnmowers to new Toyota Starlets and agricultural implements to clients ranging from teachers to mega farmers.
The importance of community involvement can never be underestimated. Especially when your business’ area of responsibility includes rural towns and communities, where the slow economy has taken its toll.
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A light on my car’s dashboard came on, and instead of fixing the problem, I waited for the bulb to burn out. Crisis solved.
Jarod Kintz