Buyers look beyond sticker price in car purchases
South African car buyers are increasingly considering the full cost of ownership rather than focusing solely on the showroom price or monthly instalment.
- Dealer News
- 11 September 2026
Stellantis South Africa announced the opening of a new Star Motor Group dealership in Vanderbijlpark, bringing five of its leading automotive brands under one roof, Citroën, Fiat, Jeep, Opel, and Peugeot.
Located in Vanderbijlpark, every touchpoint, from vehicle selection to after-sales support, has been crafted to provide a seamless, intuitive and refined experience, leveraging Star Motor Group’s strong reputation.
“We are pleased to expand our partnership with Star Motor Group as part of our continued network development,” says Mike Whitfield, Managing Director of Stellantis South Africa. “This collaboration strengthens our footprint in Gauteng and reinforces our commitment to making innovative, high-quality mobility solutions more accessible to customers across the region.”
“We are proud to welcome five exciting new brands from Stellantis. This partnership reflects our commitment to offering customers innovative mobility solutions, exceptional quality, and world class customer experience. We look forward to building a strong and successful journey together,” says Edwin Strauss, CEO of Star Motor Group.
South African car buyers are increasingly considering the full cost of ownership rather than focusing solely on the showroom price or monthly instalment.
A striking collection of Alfa Romeo vehicles, spanning immaculate classics to the latest performance models, will gather at Modderfontein Bird & Sculpture Park on Sunday 20 September for the 2026 Concorso d’Eleganza.
Kia South Africa has launched an upgraded Sonet range, with more safety, technology, and comfort across the line-up, backed by a five-year warranty with no kilometre limit.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
South African car buyers are increasingly considering the full cost of ownership rather than focusing solely on the showroom price or monthly instalment.
Omoda Jaecoo South Africa recognised the leading performers within its national dealer network at its second annual Dealer Conference and Awards, held recently.
DFSK South Africa announced the opening of two new dealerships, DFSK Vaal, operated by Top Speed Motors, and DFSK Welkom, managed by the team behind BMW Welkom and Park Motors.