Your next car deal could come with an AI upgrade you’ll appreciate
Artificial Intelligence (AI) can play a vital role for customers to make the right choice when hunting for a pre-owned vehicle.
- Industry News
- 5 November 2026
The integration of brands and on-going dealer network expansion continues at Stellantis South Africa.
The latest addition is expanded facilities for the sales and service of Jeep, Fiat, and Fiat Professional in Richards Bay, KwaZulu-Natal.
Fury Motor Group is expanding their existing facility on the North Coast already representing sales and service for Stellantis’ Opel brands. A revamp of their existing showroom along with a brand-new showroom planned for Stellantis brands will extend Fury’s offering to sales of the Jeep, Fiat, and Fiat Professional range.
Founded in 1995 with a single dealership in Sandton, Johannesburg, Fury Motor Group has grown quickly across brands, building confidence for customers around the country. The group first expanded into KZN in 2007 and now forms part of the Hatfield Motor Group.
“We believe the current mix of dealers in the KZN region continues to bolster our customer experience in our constant drive for improved customer satisfaction,” said Leslie Ramsoomar, Managing Director of Stellantis South Africa.
“Fury Motor Group is well-established and trusted amongst our customers. We look forward to providing our customers in Richards Bay even more convenience through Fury.”
Leading the team at Fury Richards Bay is Dealer Principal, Greg Massey-Hicks.
“Our constant drive to improve and grow is as much a Fury business value as it is a customer philosophy for us in Richards Bay,” says Massey-Hicks.
“We are proud of the hard work we put into building solid customer relationships. Offering benchmark service levels comes with a great responsibility. That’s why we work so hard to uphold the four core components of what makes Fury Motor Group’s service the best in the industry: our people, our brand, our ethics and the community around us.”
Fury Richards Bay is open to handle Opel, Fiat, Fiat Professional, and Jeep customers. Comfortable waiting areas, complimentary WiFi and refreshments all await customers at 23, 25 Alumina Allee Street, Alton, Richards Bay.
Artificial Intelligence (AI) can play a vital role for customers to make the right choice when hunting for a pre-owned vehicle.
The South African motor industry has lost one of its longstanding business figures following the passing of Jebb McIntosh, the group chief executive of Combined Motor Holdings (CMH), on Monday, 2 November 2026.
“South Africa’s automotive industry has been AGOA’s largest user, but for the sector the preference has already been largely overridden by the 25% Section 232 tariffs applied on vehicles and components. Losing AGOA adds a further cost to an industry that has already absorbed a significant shock.”
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