Bassonia shoots the lights out in January

“There isn’t a single reason why we cannot build on our sales success for January. We have increased our sales constantly on a monthly basis to the point that we set a record with 161 dealer sales in the first month of 2022.”

Suz Lance1

So says Lance Selley, Dealer Principal and a Director of Bassonia Suzuki in Johannesburg, about setting a new overall dealer sales record of 161 new Suzuki sales in January this year. Their success helped propel Suzuki to its highest level ever and helped set a new overall dealer channel record for the brand in the new month.

Lance says Suzuki Bassonia, part of the Ipop Motor Group, has built its success slowly but surely to the point where it is one of the top selling sites for Suzuki and no longer a satellite dealership of another Suzuki facility. The Ipop Group specialises in Suzuki dealerships but has a number of other brands in its portfolio as well.

What makes Bassonia Suzuki’s sales success even more significant, is the fact that it was achieved in a month where basically all dealerships reached and broke their monthly targets. Bassonia Suzuki’s sales of 161 units is also well above its closest rivals of the five top Suzuki dealers in the country.

The Suzuki Bassonia dealership is part of the iPop group.

Asked about the reason for their success, Lance says it is primarily his staff who render excellent service.

“Our staff are phenomenal in how they execute their tasks. Add to that the first class-support of the Ipop Group and Suzuki Auto South Africa and a product range second to none and you have a winning recipe.

“They are all team players, assisting where they can and helping us to satisfy the needs of clients no matter what it takes. We sell vehicles across the country, and our After Sales Department has a solid reputation that has spread through word of mouth, making it exceedingly popular,” Lance tells Dealerfloor.

“We have won numerous awards, most recently an award from WesBank and Elite Dealership status from Suzuki. The award from Suzuki recognises our efforts on a month-to-month-basis and is a dealership award acknowledging each member of our staff as part of the winning team.

Lance Selley, DP and Director at Suzuki Bassonia.

Lance says the Suzuki product range covers most segments and also boasts a number of fleet customers. “The quality of our products and the value offering play a huge part in the wide acceptance of the brand.

“I personally drive the iconic Suzuki Jimny, and we have an active4x4 and adventure programme where we take clients for 4x4 training and take part in activities of the 4x4 Jimny Club of South-Africa,” he says.

Lance is a well-equipped leader in the motor retail business with many years of experience with various brands and motor groups in South-Africa.

On the dealerfloor at Suzuki Bassonia.

He worked his way up from an apprenticeship through every part of a dealership to Dealer Principal at various brands and was even a shareholder at one stage in the Fury Motor Group before joining the Ipop Group and becoming a shareholder in the Bassonia dealership.

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