Where are your new-vehicle profits hiding?
- Dealer News
- 26 November 2024
Ford Credit and Kelfords Ford recently surprised one of their customers with the perfect post-lockdown surprise.
Location, location, location. This well-known phrase was coined by a British land developer and real estate mogul many decades ago.
A new dealership has opened its doors in Paarl in the Western Cape – exactly 75 years after its original parent company started doing business.
Very few, if any, Dealer Principals (DPs) out there can boast a career path like Guy Kilfoil of BMW Bedfordview.
The Rola Volvo franchise in Helderberg has implemented its global parent company’s practice of assigning every Volvo owner his or her own Personal Service Technician (PST).
Dealerfloor recently chatted with Guy Kilfoil of BMW/MINI Bedfordview. We tried to list all the awards they have racked up in the last four years.
The Claassen family this year celebrates 23 years of Mercedes-Benz sales and service in the Helderberg, making it the longest standing family-owned Mercedes-Benz agent in the Western Cape.
You can almost see motivation sparking off the sales staff as they work the phones at desks lining the walls around a dozen gleaming vehicles. We asked Dealer Principal Anthea Walter-Girout how she managed such “gees” in her business, and she proudly pointed to her lieutenant, Cindy Potso, amid a noisy chorus of hallalas, ululations and hoots as staff send off another client in a new car.
Yugen Naidoo runs a relatively small used-car dealership in Pietermaritzburg, but managed to become an Absa Golden Partner in his first year of sourcing vehicle financing with the bank. Dealerfloor met with him to find out how he managed this achievement.
Supertech Group, already pioneers in marketing BMW vehicles with lifestyle initiatives at its six dealerships, has launched a Golf Association that offers two value-add packages.
In the far northern part of South-Africa, the leadership at Mercurius Motors Limpopo has just changed hands with Johannes Pheiffer taking over at the helm as Regional Dealer Principal.
The Morgan Group recently acquired a Nissan dealership in Lydenburg, bringing the number of Nissan dealerships in the group to eight, three UD Trucks and a Renault dealership, covering five provinces.
Walking the extra mile for customers, colleagues and the dealership comes naturally to the workshop team at Barloworld Ford Alberton.
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If you are not taking care of your customer, your competitor will.
Bob Hooey