Where are your new-vehicle profits hiding?
- Dealer News
- 26 November 2024
In a recent Forbes study, it was again confirmed that it can cost a business up to five times more to acquire new customers, as opposed to retaining the ones you have.
Managers are taught no one is indispensable in a business, but at Toyota Hillcrest, Workshop Manager Elsa Mollentze comes very close to being that one cog that keeps the machine turning.
Car manufacturers promote the continued scheduled servicing of cars by the franchised dealership and use words such as “original equipment”, but how important is this?
Just like the branches of a tree need pruning to actually strengthen the tree and produce quality fruit, it sometimes makes business sense to “move” a part of a business to be able to strengthen its core. With this in mind, Motus Honda Northcliff recently merged with Motus Honda West Rand.
A very special Mercedes-Benz Actros truck was recently delivered to Kelrn Tansport in Barkley West. It was an Actros 2652LS/33 Truck Tractor, and its chassis code shows that it is the 750 000th completely knocked down (CKD) kit produced in the Daimler Trucks and Busses Plant in Woerth, Germany.
BMW Bloemfontein, also known as Sovereign Bloemfontein, has always strived to exceed clients’ expectations by employing a well-informed and welcoming team as well as a safe environment in light of the recent pandemic.
Cole Catlett, senior sales executive at Nissan Pietermaritzburg says while there are many automatic sedans for people who need a car for ride hailing, she recommends the Nissan Almera.
A beacon in Upington is the local Toyota dealership. It is a family business with a fascinating history and notwithstanding its distant location, it still plays a substantial role in Toyota South Africa’s success story.
Ask anybody interested in cars what is South Africa’s fastest growing auto brand and nine times out of ten they’ll get it wrong.
A visit to Paarl to interview a local Dealer Principal turned into an eye-opening information session that deserves a biography, let alone a straight-forward news feature.
One of five Rola Ford branches serving the Cape Winelands, Overstrand, Overberg and the Garden Route, Rola Ford Caledon, under Dealer Principal Marco Calitz, has been going the extra mile serving the local farmers and broader community for several years now.
Having to work out of office while the dealership is being fumigated for the Sars-Cov2 virus is just the latest challenge sales staff have had to manage in order to meet targets.
After servicing Nissans in New Zealand and South Africa, Brandon Morris has good advice for people attracted by the low prices of “grey” imports.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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