Where are your new-vehicle profits hiding?
- Dealer News
- 26 November 2024
Rola Motor City has turned to experiential marketing with the creation of an impressive off road track next to its facility in Somerset West.
When it comes to motorbiking, the expression “Bob’s your uncle” may as well refer to Roy Bowman, known as “uncle Roy” to all bikers with the unique job titles of brand ambassador and stock controller at BMW Motorrad in SMG’s flagship showrooms in Umhlanga.
Drive-ins are back, and Angela Whittle of The Event Express in Durban invites dealers to reward buyers of new vehicles with a trip to the drive-in, where they can enjoy the freedom their new wheels bring via old-school entertainment that meets all new social distancing norms.
The toughest part of motorsport is to find sponsors, then a partner.
From a man of the cloth to a man selling cars, Charles Kuhn believes in finding his customers the best deal.
Truck dealer Motus Isuzu Isando in Gauteng has been helping farmers in need all over South Africa.
Dealerfloor has taken up a challenge by Paolo Gouveia, head mechanic of Toyota Gazoo’s multiple SA rally champion team, Guy Botterill and Simon Vacy-Lyle, to join the Natal Rally Club’s (NRC) “picnic runs”.
Sicelo Nyandeni, (34) Dealer Principal for both Halfway Hyundai and Halfway Mazda in Port Shepstone, radiates energy even when standing still. He walked a hard road to become principal of two modern dealerships as well as the director of Halfway Group’s Fleet Services company and he can rightfully call himself “a self-made man”.
Kurt Volmink, mechanic during the week and champion drifter on weekends in Msunduzi, said the weirdest damage seen in his workshop was bullet holes in the dashboard of a Gusheshe. “We worked on that Beemer with great care!” he laughs.
Margie Wheelwright at Halfway Toyota Howick has been working for the group “on and off” for 23 years and is a firm believer that involvement in local events forms the best basis on which to build other marketing campaigns.
In the days of many stories about emigrating business people, it is rare to find someone who had done that many years ago, became successful overseas, but then decided to return – for better business opportunities.
ABSA Vehicle and Asset Finance recently awarded NTT East London Golden Partner status for being a key supporting dealer that exceeds targets on a regular basis.
Hatfield VW Pretoria announced its new car sales manager recently, in what some may say is an unusual move, as Christelle Nel was the former Finance and Insurance (F&I) manager at the same dealership for more than 16 years.
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I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen