Stellantis expands its dealer network

The expansion of the Stellantis dealer network continues, with the latest addition being the new Reeds Bellville facility in the Western Cape for Jeep, Fiat and Fiat Professional.

Reeds Belville1

Reeds Bellville already has Opel facilities in the group. The expansion will bolster dealer representation across the Western Cape in support of Stellantis’s ambitious expansion plans.

The dealer representation in the Western Cape now ensures that customers have easy access to dealerships, providing a convenient sales and aftersales experience to most customers. The standards of those facilities are tightly managed to provide the best possible customer experience.

A night view of the new Reeds Belville facility.

The Reeds Motor Group originated in the Cape Town business centre in 1910. Brothers Alfred and Arthur Reed continued the expansion, and the family business ultimately became part of a larger group, currently owned by the CFAO Group.

“We are always pleased to broaden relationships with existing dealers in our network,” says Leslie Ramsoomar, Managing Director of Stellantis South Africa. “Reeds Bellville is firmly entrenched in our approach to customers and has enviable success in supporting our constant drive for improved customer satisfaction.”

Leading the team at Reeds Bellville is Dealer Manager, Jacques Rudman. “For over a century, we’ve been bringing the best car experience to Cape Town,” says Rudman. “We’re excited to add Fiat, Fiat Professional and Jeep to our arsenal of fantastic brands.”

The multi-franchise model in action in Bellville.

Reeds Bellville is complemented by outlets in Claremont and N1 City and is committed to providing the best automotive solutions in the area.

More Dealer News stories

Motus Select celebrating its first birthday

Motus Select celebrating its first birthday

Motus Select celebrated its first birthday in November, where the group reflected on the change-over of twenty-one pre-existing Imperial Select dealerships a year ago.

  • 3 December 2021
Chery ready to hit the road in SA

Chery ready to hit the road in SA

Chery South Africa has appointed 30 new vehicle dealers across the country, covering every province and metro. It revealed its network to customers and the media at its national vehicle launch on Wednesday this week.

  • 26 November 2021