The expansion of the Stellantis dealer network continues, with the latest addition being the new Reeds Bellville facility in the Western Cape for Jeep, Fiat and Fiat Professional.
Reeds Bellville already has Opel facilities in the group. The expansion will bolster dealer representation across the Western Cape in support of Stellantis’s ambitious expansion plans.
The dealer representation in the Western Cape now ensures that customers have easy access to dealerships, providing a convenient sales and aftersales experience to most customers. The standards of those facilities are tightly managed to provide the best possible customer experience.
The Reeds Motor Group originated in the Cape Town business centre in 1910. Brothers Alfred and Arthur Reed continued the expansion, and the family business ultimately became part of a larger group, currently owned by the CFAO Group.
“We are always pleased to broaden relationships with existing dealers in our network,” says Leslie Ramsoomar, Managing Director of Stellantis South Africa. “Reeds Bellville is firmly entrenched in our approach to customers and has enviable success in supporting our constant drive for improved customer satisfaction.”
Leading the team at Reeds Bellville is Dealer Manager, Jacques Rudman. “For over a century, we’ve been bringing the best car experience to Cape Town,” says Rudman. “We’re excited to add Fiat, Fiat Professional and Jeep to our arsenal of fantastic brands.”
Reeds Bellville is complemented by outlets in Claremont and N1 City and is committed to providing the best automotive solutions in the area.
Dealerships and dealer groups will recognise several of the themes raised at the Automechanika Johannesburg CEO Breakfast, from an ageing vehicle fleet and growing Chinese brands to affordability and finance.
Visitors at this year’s Automechanika Johannesburg should make sure not to miss Dealerfloor’s sister publication, Body Shop News Africa’s stand in Hall 2, where a very rare, restored Jaguar will be on show. The 1968 Jaguar Type S, known to its owner as “Greenie”, is valued at R370 000.
South Africa's automotive market is experiencing a growing influx of Chinese vehicle brands, with manufacturers introducing new marques, expanding their model ranges and establishing dealership networks across the country.
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