“I am extremely proud of our renovated dealership. It is such a wonderful setting and ready for the future when more of our vehicles will be fully electric.”
So says Etienne Toet, head of Business Jaguar Land Rover (JLR) Bryanston, about this well-known dealership at the corner of William Nicol and Peter Place, which has undergone a complete renovation.
JLR Bryanston recently reopened as a dual-brand retailer selling and servicing both Jaguar and Land Rover vehicles. Etienne also oversees the JLR Sandton dealership.
Dealerfloor asked him about the workshop with dedicated areas for servicing electric vehicles (EVs) and what it entails. “We are prepared for the growing number of EVs. Although service intervals might be longer, all vehicles still have moving parts that need to be checked like transmissions and brakes to mentioned a few,” he says.
The dealership first opened in 1999 to service Jaguar customers in Johannesburg’s northern suburbs and has done so for more than 20 years. The facility was closed temporarily in October 2020 for refurbishments and has re-emerged as a new, 7 000 square meter premises.
The new dealership’s 1 300 square metre showroom floor is large enough to showcase 20 new and approved pre-owned vehicles, and visitors can relax or work in a comfortable lounge area complete with a complimentary coffee barista.
A delivery bay adjacent to the showroom offers an intimate and private atmosphere for the handover of customers’ new luxury vehicles.
The site’s overhauled service centre is equipped with 22 workshop bays and lifts, including areas dedicated for Jaguar Land Rover’s growing selection of electrified vehicles.
The spacious parking area is also prepared for the future of emissions-free motoring with two dedicated electric vehicle (EV) parking bays with 22kW AC charging stations. These chargers are available to the public with any EV or plug-in hybrid vehicle during business hours.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
When Cobus Coetzee (photo) accepted the opportunity to join the Morgan Group in Upington, he had to weigh up more than a new position. The move meant exchanging the West Coast’s cooler climate and seaside lifestyle for the Northern Cape’s desert heat, while taking responsibility for a multi-franchise operation spread across several premises.
Dealer excellence was recognised at the Mahindra South Africa Dealer Conference Awards Evening, where dealerships were acknowledged for their performance across retail sales, commercial vehicles, customer satisfaction, aftersales and other areas of the business.
To turn the fortunes of a dealership around from one not firing on all its cylinders, so to speak, to one of the top five dealerships in the country and now the top Dealer of the Year, is testimony to what can be achieved with dedicated leadership.
