Staff are the moral fibre of any dealership
When the moral fibre of your staff is in the right place, you are on the road to success, no matter what kind of business you are in.
- Dealer News
- 10 July 2025
Volkswagen is committed to assist the country’s youth with the challenges they face.
So says Russell Coleman, VWSA Human Resources Director. “I believe that should youth be given the opportunity in an environment where they can thrive, they gain confidence to reach success anywhere. It is also a way for us to ensure that we have sufficient skills in our recruitment pool,” he says.
Every year the company hires in-service trainees, graduates in training, artisan apprentices and candidates who participate in the Youth Employment Services programme. These young individuals are trained across the company in their respective career fields.
The commitment to youth development is further extended in the community through the Volkswagen Community Trust, which focuses on education and the social and creative skills needed by the broader community to empower themselves and their families economically and socially.
Nonkqubela Maliza, VWSA Corporate Affairs and Government Director, says the Volkswagen Community Trust answers the needs of the community in and around Kariega. “Our main focus areas are education and youth development as we believe these are the key drivers to addressing the problem of inequality in South Africa.”
The educational programmes include, among others, additional Mathematics and Science classes and bursaries for high school learners and tertiary students.
At the KwaNobuhle loveLife Y-Centre, the programmes offered aim to empower and inspire youth with life skills that promote positive lifestyles. Programmes include computer literacy, sport, leadership training and development, and a community radio station that is run by youths. “The multi-purpose recreation youth centre reaches at least 200 youths a day and reaches out to 20 schools in the area,” says Nonkqubela.
Recently, the company also launched the Work Readiness and Placement Programme, which aims to bridge the gap between unemployed youth and companies in the value chain that seek to employ youth. The training of youth takes place at the KwaNobuhle loveLife Y-Centre and at the Afrika Tikkun Service Centre in Randburg, Gauteng.
“The key objective of the programme is to equip work-seekers with the competencies and skills required to be successful in the workplace. Young people often lack experience in work etiquette. Our programme seeks to empower them with skills to overcome this and breeds confidence they require to excel in their jobs.”
Since the establishment of the Volkswagen Community Trust in 1989, more than R200 million has been invested in community programmes.
When the moral fibre of your staff is in the right place, you are on the road to success, no matter what kind of business you are in.
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