Nissan plans to introduce its e-power hybrid technology car in Tunisia, its Africa head said as part of plans to test demand in the African market for electric vehicles.
Africa is the world's last remaining automotive frontier owing to the low level of vehicle ownership. According to Nissan, elsewhere in the world the global motorisation average is 182 vehicles per 1 000 people versus 42 per 1 000 in Africa.
But as in many countries globally, electric vehicles (EVs) are currently priced out of the reach of most domestic consumers, while some countries in Africa, including South Africa, struggle with power outages and logjams on railways and at ports, making it difficult for global executives to invest in EVs on the continent.
"Electrification might take some time in Africa but we have a plan on how to introduce electrification, especially with our technology e-Power in some of the markets that are ready for this technology in Africa," says Sherief Eldesouky, Nissan Africa Managing Director.
Nissan's e-Power technology system includes a petrol engine with a power generator, inverter, battery and an electric motor. The electric motor delivers power directly to the wheels, using energy stored in the battery pack.
"We launched it in Morocco with the Qashqai last year and in Egypt in February with the X-Trail, and we're going to go to Tunisia after that with the Qashqai," he said on the sidelines of Nissan's Navara Africa expedition launch.
"We have been leveraging our technology because Africa is not ready in terms of the availability of electricity infrastructure."
South Africa is making some inroads after it published an electric vehicle policy roadmap last year, outlining steps to support the transition to EVs, such as government incentives.
Japan's third-largest carmaker by sales wholly owns manufacturing plants in Egypt and South Africa and has been in Africa for more than 60 years.
This year, Nissan will export the South African built Navara pickup trucks to new markets such as Algeria, Libya, Sudan, Tunisia and Egypt, Nissan Africa Product Marketing Director, Stefan Haasbroek, says.
The automaker is also planning to introduce new grades like the mid-grade automatic transmission vehicle in sub-Saharan Africa and an entry-level double cab in South Africa, he added.
Image by: Mikhail Pushkarev.
The compact SUV market in South Africa has gained a new contender with the arrival of the GAC Emzoom Nova. It joins the existing Emzoom Executive and Emzoom R‑Style models, broadening the range offered by Salvador Caetano South Africa, the official distributor of GAC Motor.
Chinese vehicle brand Changan has strengthened its South African retail presence with the opening of a new flagship dealership in Umhlanga, KwaZulu-Natal, as the company pushes ahead with plans to establish about 45 dealerships nationally during 2026.
A South African dealership has been instructed to remove or amend an advertisement for a new Jetour T2 after the Advertising Regulatory Board (ARB) ruled that the listing created the impression that a specific vehicle was immediately available for purchase when it was not.
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A South African dealership has been instructed to remove or amend an advertisement for a new Jetour T2 after the Advertising Regulatory Board (ARB) ruled that the listing created the impression that a specific vehicle was immediately available for purchase when it was not.
If you were hoping to experience the roaring streets of the Isle of Man TT in 2026, you are already too late. This event, with practice sessions starting on 25 May 2026 and racing commencing on the 30th, requires at least six to twelve months of planning, along with a substantial budget.
Pinewood.AI has added two new embedded modules to its Business Intelligence Solution, giving dealers and OEMs greater insight into financial performance and the customer journey, it says.
