Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
With more than two decades of experience in the automotive retail sector and 11 years in the banking sector, Riyaaz Slarmie, Dealer Principal at GWM and BYD in Woodmead, is a go-getter driven by a genuine passion for people and success.
Great Wall Motor Company is kicking off the new year with its long-awaited new model, the GWM Haval H7. The new model will join the existing Haval range consisting of the Jolion, Haval H6 and the Haval H6 GT.
The 15th edition of the annual Simola Hillclimb is set to roar into action from 1 to 4 May 2025, but just two weeks remain for aspiring competitors to submit their entry applications with the closing date set for 31 January.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
The 15th edition of the annual Simola Hillclimb is set to roar into action from 1 to 4 May 2025, but just two weeks remain for aspiring competitors to submit their entry applications with the closing date set for 31 January.
The announced closure of ArcelorMittal South Africa (AMSA), long steel production from the Newcastle blast furnace could significantly impact the South African automotive sector, a cornerstone of the country's economy.
Ford’s Struandale Engine Plant in Nelson Mandela Bay has played an instrumental role in the success of the locally assembled Ford Ranger – both in South Africa and in the more than 100 markets it is exported to around the world.
