Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
We reported on the auction of a one-of-a-kind Audi RS6 Avant GT in November last year with part of proceeds going the Kutlwanong Centre for Maths, Science and Technology. Audi South Africa celebrated the official handover of a R500 000 donation to the Centre following the successful auction of the exclusive vehicle.
Last year, Volvo Car South Africa revealed impressive sales figures for its electric vehicle (EV) line-up. But how did it all start?
In a true spirit of celebration and support, Toyota fans and members of Toyota, Lexus and the Hino dealer network will gather at the OR Tambo International Airport tomorrow (Wednesday, 22 January) to welcome back the 2025 Toyota Gazoo Racing SA Dakar Rally Team.
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A light on my car’s dashboard came on, and instead of fixing the problem, I waited for the bulb to burn out. Crisis solved.
Jarod Kintz
We reported on the auction of a one-of-a-kind Audi RS6 Avant GT in November last year with part of proceeds going the Kutlwanong Centre for Maths, Science and Technology. Audi South Africa celebrated the official handover of a R500 000 donation to the Centre following the successful auction of the exclusive vehicle.
In a true spirit of celebration and support, Toyota fans and members of Toyota, Lexus and the Hino dealer network will gather at the OR Tambo International Airport tomorrow (Wednesday, 22 January) to welcome back the 2025 Toyota Gazoo Racing SA Dakar Rally Team.
The 15th edition of the annual Simola Hillclimb is set to roar into action from 1 to 4 May 2025, but just two weeks remain for aspiring competitors to submit their entry applications with the closing date set for 31 January.
