Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
To alleviate any new energy vehicle (NEV) range fears that might still exist, Chery recently put two of its flagship models through its paces in a real-life, long distance endurance test.
The Fleet Safety Awards 2024 has opened, revealing a completely refreshed entry and judging site. As from now, candidates can submit their entries into the running to be crowned one of the winners in November.
Suzuki Auto South Africa has started its new financial year, and the second quarter of the calendar year, with a bang.
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I always do like seeing other people dance in their cars. It's one of the things that makes me happy.
Ariel Gore
The Fleet Safety Awards 2024 has opened, revealing a completely refreshed entry and judging site. As from now, candidates can submit their entries into the running to be crowned one of the winners in November.
Suzuki Auto South Africa has started its new financial year, and the second quarter of the calendar year, with a bang.
The BMW 7 Series (photo) clinched the 2024 SA Car of the Year (COTY) title. Among 18 finalists, it emerged as a standout contender, impressing COTY jurors from the South African Guild of Mobility Journalists (SAGMJ) throughout the evaluation process.
