Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
The South African automotive industry is deeply entrenched in international supply chains. Export-driven growth continues to benefit the automotive industry and spurs activity in downstream sectors.
In the fast-paced world of automotive retail, where consistent customer satisfaction is vital, logistics and warehousing are what keeps everything running. Shaun Riley (photo) is the Logistics and Warehouse Manager at Jetour South Africa and tells us more of his vision and passion.
DFSK South Africa announced the recent delivery of three DFSK vehicles to Pick n Pay through the DFSK Estcourt branch, Dundee.
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I always do like seeing other people dance in their cars. It's one of the things that makes me happy.
Ariel Gore
The South African automotive industry is deeply entrenched in international supply chains. Export-driven growth continues to benefit the automotive industry and spurs activity in downstream sectors.
In the fast-paced world of automotive retail, where consistent customer satisfaction is vital, logistics and warehousing are what keeps everything running. Shaun Riley (photo) is the Logistics and Warehouse Manager at Jetour South Africa and tells us more of his vision and passion.
DFSK South Africa announced the recent delivery of three DFSK vehicles to Pick n Pay through the DFSK Estcourt branch, Dundee.
