Volvo Car South Africa announced the appointment of Vusi Machie as its new Product & Pricing Manager.
The highly educated product-strategy specialist will be bringing vast industry experience to this crucial role, says the company.
Vusi is responsible for the management of the broader Volvo Cars product portfolio in South Africa as well as the introduction of new models, while also playing a key part in the Swedish luxury automaker’s overall market positioning and pricing strategy.
Boasting more than 13 years of career experience working across three major mainstream automotive brands, his widespread exposure to various company cultures – from the “finesse of the Germans” to the “attention to detail of the Japanese”, in his words – stands him in good stead as he sets about ensuring Volvo Car SA offers the right product to local buyers.
Born in Secunda, Vusi spent much of his childhood in KwaNdebele before commencing a tertiary education journey that continues to the present day. Despite already holding several qualifications in the field of finance, he is currently studying further to obtain a Master of Accounting Sciences degree from Unisa, as he believes, “We stop growing and improving as people when we stop learning.”
Though he has spent time in the finance and banking industries, he says he has “had a passion for cars since childhood”, explaining he was “always intrigued” by what made buyers choose one brand or vehicle over another.
With many exciting new products in the pipeline, Vusi hopes to help draw new customers to the Volvo brand, while also accelerating the adoption and accessibility of battery electric vehicles in South Africa and on the continent at large.
“The automotive industry is changing fast, and one of the most significant of these changes is the shift towards electrification. A major part of my role will entail ensuring Volvo continues to offer a comprehensive and increasingly competitive line-up of electrified vehicles that caters to all customer needs,” he says.
By 2025, Volvo plans for half of its global sales volume to comprise fully electric cars, with the remainder taking the form of hybrids. By 2030, the Swedish luxury firm aims for every new vehicle it sells around the world to be completely electric, demonstrating its steadfast commitment to a zero-emission future.
What can we expect in South Africa in this regard? Well, Vusi says more innovative fully electric vehicles are indeed in the country’s “not-too-distant future”. So, watch this space…
Mitsubishi Motors has revived the Pajero name with the launch of the fifth generation Pajero Cross Country. The new model does not simply replace the previous Pajero that disappeared from the market in 2021. Its relationship with the Pajero Sport is equally important, particularly for markets such as South Africa.
Range Rover, long regarded as the original luxury SUV, has introduced its first electric model. The vehicle is built at the Solihull plant in the UK, where Range Rover production has taken place since 1970.
Audi South Africa has introduced the new Q5 range, comprising the third-generation Q5 SUV, second-generation Q5 Sportback, and the performance-focused SQ5 SUV and SQ5 Sportback. The range is built on Audi's Premium Platform Combustion and brings a new generation of petrol and diesel engines to the nameplate.
Advertisement
Advertisement
Cars are the ultimate symbol of freedom, independence and individualism. They offer the freedom to ‘go anywhere,’ whenever it suits and with whom one chooses.
Sarah Redshaw
The Toyota Starlet has improved from zero to a four-star rating for adult occupant protection in Global NCAP's latest #SaferCarsForAfrica crash test results. This follows a safety upgrade to make six airbags a standard fit.
Ford Motor Company of Southern Africa has released a new corporate manifesto that sets out its commitment to the country, its customers and its dealer network, alongside a renewed push to champion industrialisation as central to South Africa's future.
South Africa's new vehicle market sustained strong momentum in August 2026, with aggregate sales increasing by 11,4% year-on-year to 57 898 units, says the Automotive Business Councill | naamsa.
