Hino leads the way with customer ratings

Hino ended 2023 on a high note in terms of its customer experience ratings in the DataTrack survey for the fourth quarter of the year. Not only was Hino No 1 in the combined score, but it also took top position in all three evaluation categories – sales, service and parts.

24 Hino Data1

Hino scored 98.96 out of 100 in the average of the combined score, 99.40 for sales, 98.67 for service and 98.81 for parts.

“We are very pleased that we were able to continue our momentum by ensuring an exceptional customer experience throughout 2023, and we aim to continue this trend in 2024,” says Anton Falck, Vice President of Hino South Africa. “We are always pleased to receive feedback from our customers as it shows that we are on track with our customer satisfaction strategies.

“The driving force behind our success in surveys such as DataTrack is Hino’s global strategy of Total Support, which relates to building and retaining meaningful relationships between all the parties in the value chain, from Hino Japan to the Hino South Africa head office and its staff, the countrywide dealer network of 67 dealerships and all our customers,” he explains.

The quarterly DataTrack Comparative Truck Study has been conducted since 1989 with the results compiled from feedback collected from more than 30 000 truck operators in South Africa.

More Industry News stories

The Toyota Starlet goes from zero to hero

The Toyota Starlet goes from zero to hero

The Toyota Starlet has improved from zero to a four-star rating for adult occupant protection in Global NCAP's latest #SaferCarsForAfrica crash test results. This follows a safety upgrade to make six airbags a standard fit.

  • 3 September 2026
Vehicle sales - the winning streak continues

Vehicle sales - the winning streak continues

South Africa's new vehicle market sustained strong momentum in August 2026, with aggregate sales increasing by 11,4% year-on-year to 57 898 units, says the Automotive Business Councill | naamsa.

  • 2 September 2026
NADA positive about double digit growth

NADA positive about double digit growth

South Africa’s new-vehicle market maintained its momentum in August, with aggregate sales of 57 898 units representing an increase of 11.4% compared with the same month last year.

  • 2 September 2026