Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
FAW says it is well positioned to capitalise on the increased sales momentum that it is experiencing.
The company says it has an established network of 24 dealerships and service centres located around South Africa, and another seven situated in other Southern African countries. It also has an assembly plant in Gqeberha, which it started in 2014.
According to a spokesperson, the strategic location of FAW dealerships and service centres has played a major part in the success the brand locally, particularly since January when it took the top spot in the heavy commercial vehicle (HCV) segment for the first time.
By concentrating on larger metropolitan areas and industrial hubs, as well as key cities and towns along major routes, FAW Trucks has placed itself in an ideal position to cater to various markets. These include transport and logistics, agriculture, mining and construction.
There are currently three sales and service centres in Johannesburg, two in Pretoria and one in Midvaal, covering Gauteng. Facilities in Cape Town, Gqeberha and George handle sales and services in the Western and Eastern Cape.
In Mpumalanga there are also three centres, located in Ermelo, Middelburg and Nelspruit. Centres situated in Mahikeng, and Klerksdorp look after clients in the North-West Province, while the Free State is covered by centres in Bloemfontein, Bethlehem and Harrismith.
KwaZulu-Natal customers can turn to centres in either Pinetown, Port Shepstone or Richards Bay with their sales or servicing needs. The Northern Cape and Limpopo province have one sales and service centre each, located in Upington and Polokwane respectively.
“With FAW Trucks’ reputation for strength, reliability, ease of operation and value for money, the units virtually sell themselves. Our other focus is to ensure that we provide customers with dedicated service and support of the highest quality.
“Buyers need to know that we are here to stay and that we will honour all warranties, service plans and aftersales requirements. They also need to know that they can rely on a reliable and steady supply of parts, says Yongjun Li, CEO of FAW Trucks SA.
A dedicated national parts distribution centre in Spartan, supported by its branches in Durban, Harrismith and Cape Town, act as hubs to support all FAW Trucks representatives and self-service operators.
FAW have several sales and service facilities outside of South Africa’s borders. Botswana, Namibia, Swaziland, Lesotho, Zambia, Zimbabwe and Mozambique all have thriving dealerships that also offer extensive aftersales services and care.
The South African operation, with its SKD assembly plant at Coega, has distribution rights for the Southern African Development Community and distributes directly to these countries.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
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