Pinewood.AI has added two new embedded modules to its Business Intelligence Solution, giving dealers and OEMs greater insight into financial performance and the customer journey, it says.
Now available on the Pinewood Automotive Intelligence Platform, the Accounting/Finance and Customer modules each focus on a distinct area of dealership operations, providing deeper insight and automatic reporting to support decision-making directly within the application.
The new modules follow the release of Pinewood.AI's Sales & Stock insight earlier this year and complete the Core Insights tier of its BI module suite, moving dealers from static, manual reporting to live, actionable insight.
The Accounting/Finance module covers financial performance including profit and loss, balance sheet, budgeting, working capital and margin analysis, with ready-made dashboards. It is designed to surface fully reconciled financial data without the need to manually build reports, saving dealerships up to ten hours per week. Metrics are governed and defined centrally, reducing discrepancies between spreadsheets and different users' interpretations of performance.
The Customer module focuses on the complete customer journey, covering sales activity, lead management, conversion performance, customer satisfaction and database quality. It brings together operational and CRM data to help dealers understand how customers interact with the business, identify areas of friction or opportunity, and drive performance improvements, the company says.
Jason Gregory, Data and Analytics Director at Pinewood.AI, said: "This marks an important step forward in Pinewood.AI delivering a fully rounded, customer facing analytics platform, giving dealers and OEMs consistent, embedded insight across all four core operational areas. Completing Core BI is a major milestone for us in providing customers with enterprise wide insight across accounting, customer, sales and aftersales, all on one platform, one database, one version of the truth."
Pinewood.AI's Business Intelligence Solution is available across three packages: Core Insights, Enhanced Insights and Strategic Insights.
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