American EV maker Lucid facing strong headwinds

The American electric vehicle (EV) manufacturer, Lucid says it would cut about 18% of its United States (US) workforce and announced its Chief Operating Officer (COO) Marc Winterhoff had left the company.

26 Lucid1

This is the second major executive change in recent months as it tries to ​boost profitability amid growing competition. Shares of the company were down about ⁠4%, according to a report by Reuters.

The job cuts highlight mounting pressure on EV makers such as Lucid ​to rein in costs as consumers gravitate toward lower-priced models, while intensifying competition from ​established automakers and newer entrants weighs on profitability.

Lucid declined to provide details on the number of employees impacted. However, the company, which had about 9 000 employees globally as of December 31, ​says the cuts will affect full-time employees, contractors and hourly manufacturing workers. It ​also scrapped the second shift at its AMP-1 factory, its primary EV production facility.

In February, ‌Lucid ⁠had cut 12% of its US workforce as it sought to conserve cash in an industry marked by heavy spending.

The EV maker has been grappling with operational setbacks, including a supplier-related issue that disrupted deliveries of its Gravity SUV in February. Last ​month, the company suspended its ​2026 production outlook, ⁠pending a review of the business.

The automaker has been counting on its Gravity SUV and upcoming mid-size vehicle platform to ​fuel growth, while pursuing a robotaxi rollout through partnerships with ​Uber and ⁠self-driving startup Nuro.

The restructuring will result in about R525 million ($32 million) in severance and other employee-related charges, while delivering annualized cost savings of approximately R2 590 million ($158 million), according to Lucid.

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