Mitsubishi Motors has expanded its footprint in Africa with the opening of a new dealership in the capital of Botswana.
The brand was previously represented in that country by a service centre, which has now become a full-fledged sales and service outlet for both new and used Mitsubishi vehicles.
“BB Motors, which is run by the Bhamjee family, approached Mitsubishi Motors South Africa – as the African representative of the brand – towards the end of 2020 for the rights to upgrade its existing Mitsubishi Motors Service Centre to a dealership,” explained Nic Campbell, General Manager of Mitsubishi Motors South Africa (MMSA).
The new facility, known as Mitsubishi Motors Gaborone, is owned and managed by the BB Motors group and includes a showroom for new vehicle sales, as well as a comprehensive workshop.
The Bhamjee family, owners of BB Motors, has been in the motor industry for over 40 years, and Zain Bhamjee will take up the role as Dealer Principal.
“We believe in the importance of an honest relationship with our customers, and it is on this belief that we have built our brand. We will always be open and honest about our products and services,” Bhamjee commented.
The team is extremely excited about the new dealership after gaining valuable experience running the service centre over the past few years. “We are proud to be able to offer all new models – from the Eclipse Cross, ASX and Outlander to the Triton and Pajero Sport to customers in Botswana,” boasted Sales Manager, Nelson Moremedi. “We are confident that we will sell four or more new vehicles a month from the start and will offer a wide range of used Mitsubishi vehicles as well.”
According to Campbell, MMSA does not have a share in the Botswana dealership: “MMSA has 58 dealerships and service centres in Southern Africa and assists with dealerships or service centres in Namibia, Botswana, Zimbabwe, Mozambique and Swaziland. Lesotho is served by the Ladybrand branch. We are also represented in Malawi and Zambia.”
MMSA also operates a Mitsubishi service centre, Mitsubishi Motors Molapo, in Tlokweng Road, Gaborone. This means that Mitsubishi owners and prospective buyers now have access to almost 60 dealers and service centres across Southern Africa.
The South African Reserve Bank’s decision to lower interest rates by 25 basis points – bringing rates to their lowest level in more than two years – has been cautiously welcomed by the retail motor sector.
“South Africa’s youth are talented, hungry to learn and eager to work, but they need the opportunity to gain real-world skills that translate into jobs,” says Thembinkosi Pantsi, Vice-Chairperson of the National Automobile Dealers’ Association (NADA).
The Fleet Safety Awards for 2025 have been launched. The entry platform was opened at the South African Association for Fleet Professionals (AFP) Colloquium. Fleet managers and organisations aspiring to be crowned one of the winners for 2025, can already submit their entries.
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A light on my car’s dashboard came on, and instead of fixing the problem, I waited for the bulb to burn out. Crisis solved.
Jarod Kintz
South Africa’s top-performing Finance & Insurance (F&I) professionals in the automotive retail sector were honoured at the prestigious 2025 Lightstone Auto Star Reacher F&I Awards held this past weekend.
Whether you are an owner or your dealership is owned by a corporate, it always has a value. In broad terms, this value is made up of two parts. The first is the net asset value of the dealership and the second is the goodwill of the dealership. It is on this basis that most motor dealerships are bought or sold.
Mitsubishi Motors South Africa has awarded dealers and select dealership staff for strong performances across a variety of dealership roles.
