Mitsubishi opens first branded dealer in Botswana

Mitsubishi Motors has expanded its footprint in Africa with the opening of a new dealership in the capital of Botswana.

BB Motors 1800x1800

The brand was previously represented in that country by a service centre, which has now become a full-fledged sales and service outlet for both new and used Mitsubishi vehicles.

“BB Motors, which is run by the Bhamjee family, approached Mitsubishi Motors South Africa – as the African representative of the brand – towards the end of 2020 for the rights to upgrade its existing Mitsubishi Motors Service Centre to a dealership,” explained Nic Campbell, General Manager of Mitsubishi Motors South Africa (MMSA).

The new facility, known as Mitsubishi Motors Gaborone, is owned and managed by the BB Motors group and includes a showroom for new vehicle sales, as well as a comprehensive workshop.

The Bhamjee family, owners of BB Motors, has been in the motor industry for over 40 years, and Zain Bhamjee will take up the role as Dealer Principal.

“We believe in the importance of an honest relationship with our customers, and it is on this belief that we have built our brand. We will always be open and honest about our products and services,” Bhamjee commented.

BB Motors - a business of the Bhamjee family in Botswana - has opened the first fully-fledged Mitsubishi dealer in Botswana.

The team is extremely excited about the new dealership after gaining valuable experience running the service centre over the past few years. “We are proud to be able to offer all new models – from the Eclipse Cross, ASX and Outlander to the Triton and Pajero Sport to customers in Botswana,” boasted Sales Manager, Nelson Moremedi. “We are confident that we will sell four or more new vehicles a month from the start and will offer a wide range of used Mitsubishi vehicles as well.”

According to Campbell, MMSA does not have a share in the Botswana dealership: “MMSA has 58 dealerships and service centres in Southern Africa and assists with dealerships or service centres in Namibia, Botswana, Zimbabwe, Mozambique and Swaziland. Lesotho is served by the Ladybrand branch. We are also represented in Malawi and Zambia.”

MMSA also operates a Mitsubishi service centre, Mitsubishi Motors Molapo, in Tlokweng Road, Gaborone. This means that Mitsubishi owners and prospective buyers now have access to almost 60 dealers and service centres across Southern Africa.

More Dealer News stories

Effort, dedication pay off for GWM Centurion

Effort, dedication pay off for GWM Centurion

To be awarded the top accolade as GWM Dealer of the Year in the large category within two years of becoming the Dealer Principal (DP), is no small feat. This honour just befell GMW Centurion with Nadine Uys at the helm.

  • 25 March 2024
Top spots for Alpine Group and Audi Umhlanga

Top spots for Alpine Group and Audi Umhlanga

For a couple of years, it was a case of close but no cigar. This time round it was cigars and champagne when Alpine Motor Group made a clean sweep at the Audi Voorsprung Awards Function bringing a lot of silverware and top titles back to KwaZulu-Natal.

  • 22 March 2024