
GWM South Africa hosted its Dealer Conference and Awards, an annual event that not only celebrated the company’s top-performing dealerships but also heralded the arrival of three new vehicles.
GWM Bruma took the top spot as the overall Dealer of the Year for 2024 at the event and also won the category for large dealerships while the Hatfield Motor Group walked away with the Group Winner award.
More than 300 dealers, partners and stakeholders gathered to witness the latest chapter in GWM’s 18-year journey in South Africa.
Top-performing dealerships were recognised for their outstanding contributions in categories such as sales, service, after-sales, vehicle accessories and financing. The highlight of the evening was the announcement of the four winners of the prestigious Dealer of the Year awards in the Small, Medium, Large and Mega categories.
The GWM Dealer Conference also highlighted the brand’s remarkable growth in South Africa. From its humble beginnings as a niche pick-up supplier to its current standing as a top 10 vehicle brand, GWM has consistently pushed the boundaries of innovation.
The recent launch of the HAVAL H7 is testament to this growth and with the addition of the P300, Tank 300 Diesel and H6 GT PHEV, GWM’s portfolio is now more diverse and compelling than ever before.
Whilst the used vehicle trade is very much an area where true talent and creativity lies in the motor retail space, there are numbers that are important and interrelated in a traditional franchised used vehicle department.
The transition from a career in the OEM environment to the business at dealership level was like chalk and cheese.
Audi Centre Sandton was named 2024 Dealer of the Year, while Hatfield Motor Group walked away with the coveted 2024 Dealer Group of the Year prize during Audi South Africa’s annual Vorsprung Awards.