GWM South Africa hosted its Dealer Conference and Awards, an annual event that not only celebrated the company’s top-performing dealerships but also heralded the arrival of three new vehicles.
GWM Bruma took the top spot as the overall Dealer of the Year for 2024 at the event and also won the category for large dealerships while the Hatfield Motor Group walked away with the Group Winner award.
More than 300 dealers, partners and stakeholders gathered to witness the latest chapter in GWM’s 18-year journey in South Africa.
Top-performing dealerships were recognised for their outstanding contributions in categories such as sales, service, after-sales, vehicle accessories and financing. The highlight of the evening was the announcement of the four winners of the prestigious Dealer of the Year awards in the Small, Medium, Large and Mega categories.
The GWM Dealer Conference also highlighted the brand’s remarkable growth in South Africa. From its humble beginnings as a niche pick-up supplier to its current standing as a top 10 vehicle brand, GWM has consistently pushed the boundaries of innovation.
The recent launch of the HAVAL H7 is testament to this growth and with the addition of the P300, Tank 300 Diesel and H6 GT PHEV, GWM’s portfolio is now more diverse and compelling than ever before.
South Africa’s electric vehicle landscape is shifting rapidly as government policy, global market pressure and local investment begin to align. Yet a clear divide remains between the slow uptake of fully electric vehicles (EVs) and the stronger growth in hybrids, reflecting the realities of affordability and infrastructure.
The World Car Finals began with the announcement of the top ten and top five finalists in six World Car Awards vehicle categories.
Nine out of every ten cars sold in December were sold by a dealer, helping to push year-end sales to pre-COVID levels.
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