The dancing DP at Ford Tygervalley has LinkedIn smiling

The new Dealer Principal who joined Ford Tygervalley has an innovative feel-good technique when it comes to handing over a customer’s new pride and joy.

Mokhethi Monareng, new Dealer Principal at Ford Tygervalley

Mokhethi Monareng, the new Dealer Principal who joined Ford Tygervalley in the northern suburbs of Cape Town in January 2020, has an innovative feel-good technique when it comes to handing over a customer’s new pride and joy: the staff in the showroom all come together, roll out the red carpet and do a spur-of-the-moment dance.

Mokhethi (pronounced mook-ge-ti with an Afrikaans-like guttural ggg-sound) and his team also posted a dancing video to show their appreciation when the dealer network was allowed to reopen in May.

“Buying a new vehicle is the most expensive purchase for most people, excluding maybe those who buy a house or similar property. But it is a massive event for all buyers who collect their vehicles at a dealership, so we celebrate with them, record the hand-over and send them home in their new vehicle, a video clip of the handover and the promise of a long-lasting relationship.”

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