The new Dealer Principal who joined Ford Tygervalley has an innovative feel-good technique when it comes to handing over a customer’s new pride and joy.
Mokhethi Monareng, the new Dealer Principal who joined Ford Tygervalley in the northern suburbs of Cape Town in January 2020, has an innovative feel-good technique when it comes to handing over a customer’s new pride and joy: the staff in the showroom all come together, roll out the red carpet and do a spur-of-the-moment dance.
Mokhethi (pronounced mook-ge-ti with an Afrikaans-like guttural ggg-sound) and his team also posted a dancing video to show their appreciation when the dealer network was allowed to reopen in May.
“Buying a new vehicle is the most expensive purchase for most people, excluding maybe those who buy a house or similar property. But it is a massive event for all buyers who collect their vehicles at a dealership, so we celebrate with them, record the hand-over and send them home in their new vehicle, a video clip of the handover and the promise of a long-lasting relationship.”
Mercedes-Benz has successfully fended off a high-profile patent infringement claim, after a US court dismissed allegations brought by The Phelan Group with prejudice, ending a dispute that had lingered for months.
As South Africa forges ahead in the automotive landscape, a notable divide has emerged in the growing realm of new-energy vehicles.
Volkswagen is accelerating its African ambitions, with Egypt emerging as the latest contender for a major manufacturing role.
Advertisement
Advertisement
You can't build a reputation on what you are going to do.
Henry Ford
The Chinese onslaught on the hearts and minds of South African customers continues with Dongfeng, which is making its presence felt with an array of fully electric vehicles (EVs) now available locally and more to come next year.
The Hyundai Pinetown dealership has once again raised the bar in South Africa’s automotive retail sector, setting a new all-time monthly sales record for Hyundai Automotive South Africa.
Stellantis South Africa has announced the opening of a new Platina Motor Group dealership in Rustenburg, reinforcing its Brand House Network and bringing six automotive brands, Opel, Citroën, Peugeot, Jeep, FIAT and the all-new Leapmotor closer to customers in Northwest Province.
