The new Dealer Principal who joined Ford Tygervalley has an innovative feel-good technique when it comes to handing over a customer’s new pride and joy.
Mokhethi Monareng, the new Dealer Principal who joined Ford Tygervalley in the northern suburbs of Cape Town in January 2020, has an innovative feel-good technique when it comes to handing over a customer’s new pride and joy: the staff in the showroom all come together, roll out the red carpet and do a spur-of-the-moment dance.
Mokhethi (pronounced mook-ge-ti with an Afrikaans-like guttural ggg-sound) and his team also posted a dancing video to show their appreciation when the dealer network was allowed to reopen in May.
“Buying a new vehicle is the most expensive purchase for most people, excluding maybe those who buy a house or similar property. But it is a massive event for all buyers who collect their vehicles at a dealership, so we celebrate with them, record the hand-over and send them home in their new vehicle, a video clip of the handover and the promise of a long-lasting relationship.”
JLR reports growing demand for plug-in hybrid models, with global retail sales for the first half of the financial year up 29% compared to the prior year, as more customers use the technology as a stepping stone towards battery electric vehicles (BEV).
Zero Carbon Charge (CHARGE) called on the Minister of Finance, Enoch Godongwana, to announce measures in his Medium-Term Budget Policy Statement (MTBPS) to ensure that a transition to Electric Vehicles (EVs) will result in the reduction of carbon emissions in the country.
The ratio of used to new vehicles financed increased in the second quarter of this year, indicating a growing consumer preference for used vehicles, according to TransUnion South Africa.
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If you are not taking care of your customer, your competitor will.
Bob Hooey
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