
VW appoints new Sales & Marketing Director
Volkswagen Group Africa has announced the appointment of Simphiwe Nghona as Sales and Marketing Director, effective 1 May 2025.
- Industry News
- 15 May 2025
The new Dealer Principal who joined Ford Tygervalley has an innovative feel-good technique when it comes to handing over a customer’s new pride and joy.
Mokhethi Monareng, the new Dealer Principal who joined Ford Tygervalley in the northern suburbs of Cape Town in January 2020, has an innovative feel-good technique when it comes to handing over a customer’s new pride and joy: the staff in the showroom all come together, roll out the red carpet and do a spur-of-the-moment dance.
Mokhethi (pronounced mook-ge-ti with an Afrikaans-like guttural ggg-sound) and his team also posted a dancing video to show their appreciation when the dealer network was allowed to reopen in May.
“Buying a new vehicle is the most expensive purchase for most people, excluding maybe those who buy a house or similar property. But it is a massive event for all buyers who collect their vehicles at a dealership, so we celebrate with them, record the hand-over and send them home in their new vehicle, a video clip of the handover and the promise of a long-lasting relationship.”
Supergroup Dealerships have further expanded their presence in Rustenburg, located in South Africa’s North West province, by adding BAIC to their already diverse portfolio.
Whilst the used vehicle trade is very much an area where true talent and creativity lies in the motor retail space, there are numbers that are important and interrelated in a traditional franchised used vehicle department.
The transition from a career in the OEM environment to the business at dealership level was like chalk and cheese.