Subaru Southern Africa has appointed Toshimitsu Tanaka as its new Managing Director. He succeeds Andrew Marshall, who retires after five years of service.
Toshimitsu, a seasoned executive from Japan, brings with him over 30 years’ experience in the global automotive sector. His international career spans key leadership roles across Africa, North America and Asia, including his most recent position as Deputy Managing Director of Subaru Southern Africa, a role he has held for the past two years.
Before joining Subaru, he held senior positions within the Toyota Tsusho Group, including Assistant General Manager for Toyota Tsusho Africa, Group Manager at Toyota Tsusho Corporation and Vice Division Head at Toyota Tsusho America. He also played a pivotal role in establishing Toyota Tsusho Africa’s facilities in Durban as project leader – a career milestone that speaks to his commitment to innovation, growth and teamwork.
“It’s a great honour to take the helm at Subaru Southern Africa. This is a brand that represents confidence, adventure and loyalty – not only in the products we build but in the people we serve. My focus will be on expanding our presence and enhancing the customer experience across the region. I look forward to working closely with our dealer network, our partners and, most importantly, our customers to take Subaru to even greater heights,” Toshimitsu says.
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The winners of the 2026 Automotive Business Council | naamsa Accelerator Awards were announced at the recently held Auto Week 2026, which took place in eThekwini, KZN.
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I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
The winners of the 2026 Automotive Business Council | naamsa Accelerator Awards were announced at the recently held Auto Week 2026, which took place in eThekwini, KZN.
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