Toyota says as the official vehicle partner, mixed category sponsor and official route partner of the world’s premier mountain bike stage race, its partnership with the ABSA Cape Epic signifies the company’s commitment to endurance cycling.
One of the reasons the ABSA Cape Epic is a highlight for every mountain biker, whether amateur or professional, is because it’s the only eight-day mountain bike stage race classed as “hors catégorie” by the Union Cycliste Internationale. Some 680 two-person teams must race through 700 kilometres of untamed, unspoilt scenery and up 16 000 metres of virtually vertical ascents.
Every ABSA Cape Epic edition follows a different route, where riders must traverse varying terrain, with dusty and demanding gravel roads, gruelling rocky climbs, exhilarating technical descents, fast forest single tracks, and invigorating river crossings. Toyota is driving the route to new heights for 2024 with challenges and rewards aplenty in the form of scintillating single tracks and daily Toyota Tough sections.
The Land Cruiser, celebrated for its robust strength and refined luxury, is the chosen vehicle to transport guests of the ABSA Cape Epic Luxury Route Tours. There will also be Toyota SA Urban Trax activations at the world’s most televised mountain bike race to stoke spectators’ senses.
“The ABSA Cape Epic’s iconic, challenging and breath-taking routes through the Western Cape echo Toyota’s dedication to off-road adventures. We're honoured to fulfil our commitment to excellence in every aspect of this remarkable event,” says Glenn Crompton, Vice President for Marketing at TSAM.
In the upcoming race, the Toyota-Specialised-NinetyOne men’s and women’s teams, Toyota-Songo-NinetyOne team, Toyota Gazoo Mixed team, and Women’s Grand Masters team will all be riding to bring home medals.
Jeanne Esterhuizen, who leads the Retail Motor Industry Organisation (RMI), has issued a compelling appeal to the wider automotive aftermarket sector to sustain and strengthen its commitment to safety excellence, environmental responsibility and superior operational standards. These are cornerstones she believes are vital for developing a resilient and ethically sound industry.
The Chinese automotive company, the Harmony Motor Group, which originally focused on luxury and ultra-luxury car dealerships, has shifted a gear with the overseas distribution of Chinese new-energy vehicles, particularly BYD.
Given the ongoing discussions about logistics efficiency, diesel price volatility and the broader freight performance outlook in South Africa, Dealerfloor publish commentary from Banie Claasen, Managing Executive for Specialised Lending Products at Absa Business Banking on this important topic.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
Jeanne Esterhuizen, who leads the Retail Motor Industry Organisation (RMI), has issued a compelling appeal to the wider automotive aftermarket sector to sustain and strengthen its commitment to safety excellence, environmental responsibility and superior operational standards. These are cornerstones she believes are vital for developing a resilient and ethically sound industry.
Given the ongoing discussions about logistics efficiency, diesel price volatility and the broader freight performance outlook in South Africa, Dealerfloor publish commentary from Banie Claasen, Managing Executive for Specialised Lending Products at Absa Business Banking on this important topic.
The South African motor industry continues to defy expectations by posting another month of exceptional growth.
