SAGMJ Announces 2026 Car of the Year Semi-finalists

The South African Guild of Mobility Journalists (SAGMJ) has announced the long-awaited semi-finalists for the 40th edition of the prestigious 2026 Car of the Year (COTY) competition, held annually since 1986.

COTY

Like Dealerfloor predicted, a fair number of Chinese cars have made it into the semi-finals from the 55 new model-list we reported on recently.

Of the 55 new models that qualify for 2026 COTY, 30 semi-finalists have been selected by voting from members of the SAGMJ with the 25-juror panel now voting on the semi-finalists to establish the top finalist.

The 30 selected semi-finalists span 22 brands and multiple vehicle segments.

With the 2026 COTY competition kicking off in early November this year, the announcement of the 25 jurors for the 2026 competition, hosted by Old Mutual Insure as title sponsor, has sparked intense excitement among competitors who launched new vehicles in 2025.

"It is a tremendous honour to be part of this significant milestone in SAGMJ's annual COTY competition, which has become a widely recognised name among the motoring public and the broader automotive industry," says Thami Masemola, Chairman of the COTY competition since 2024. "For the 2026 competition, the stakes are higher than ever, driven by intense rivalry for the hearts and minds of South African car buyers."

For the 2026 COTY competition, 55 vehicles launched in 2025 qualify. The entries span compact hatchbacks, family SUVs, performance saloons and bakkies. The surge in new-energy vehicles entering the South African market in 2025 has further expanded options, giving prospective customers an unprecedented, spoilt-for-choice selection.

The 30 semi-finalists for the 2026 South African Car of the Year (COTY) competition, in alphabetical order, are:

Alfa Romeo Junior, Audi A5, Audi RS Q8, BMW 2 Series Gran Coupe, BYD Dolphin Surf, BYD Shark, Chery Tiggo 7 PHEV, Chery Tiggo 9, GWM Haval H7, Honda Amaze, Hyundai Alcazar, Hyundai Santa Fe, Jaecoo J5, Jetour T2, Land Rover Defender OCTA, Leapmotor C10 REEV, Lexus GX, Mercedes-AMG CLE 53, Mercedes-AMG E53 Hybrid, Mercedes-AMG GT 63 S E, MG Cyberster, MG ZS Pro, MINI Aceman, Omoda C7, Opel Grandland, Renault Duster, Suzuki Dzire, Volkswagen Golf 1.4TSI, Volkswagen Tayron and the Volvo EX90.

In January 2026, the COTY Jury will select finalists from the semi-finalist list. They will then conduct an intensive two-day testing process in March, scoring each contender to determine category winners and ultimately crown the overall winner of the prestigious 2026 South African Car of the Year competition. The winners will be announced in May 2026.

More Industry News stories

The Toyota Starlet goes from zero to hero

The Toyota Starlet goes from zero to hero

The Toyota Starlet has improved from zero to a four-star rating for adult occupant protection in Global NCAP's latest #SaferCarsForAfrica crash test results. This follows a safety upgrade to make six airbags a standard fit.

  • 3 September 2026
Vehicle sales - the winning streak continues

Vehicle sales - the winning streak continues

South Africa's new vehicle market sustained strong momentum in August 2026, with aggregate sales increasing by 11,4% year-on-year to 57 898 units, says the Automotive Business Councill | naamsa.

  • 2 September 2026
NADA positive about double digit growth

NADA positive about double digit growth

South Africa’s new-vehicle market maintained its momentum in August, with aggregate sales of 57 898 units representing an increase of 11.4% compared with the same month last year.

  • 2 September 2026