Nissan Zimbabwe spokesperson, Lucas Taruvinga, Amtec Motors CEO, has welcomed the Nissan Daring Africa 2024 expedition team to Zimbabwe. The crew, in their four Nissan Navaras and X-Trail support vehicle, are well into their eight-country odyssey across Africa.
The expedition crossed into Zimbabwe to meet at Mutare, then joined selected local media and Nissan employees on an off-road drive to the magnificent Mutarazi Falls and the surrounding area, before making their way to Harare.
“Nissan’s Zimbabwe operations are unique in Africa. We have four accredited Nissan Sales Companies in the country; Clover Leaf, Croco, Amtec and AMC, which give us a unique opportunity to dominate the market,” Lucas explains.
Nissan Africa Regional General Manager, Linda Mazimhaka, who is responsible for overseeing the company’s operations in Zimbabwe, says Nissan’s Zimbabwe operation is an important one for Nissan Africa.
The Navara, Linda says, is specifically built for Africa in Africa by Africans and has proven itself well suited for the task by handling long, gruelling sections in Mozambique, before entering Zimbabwe through the scenic hilly landscape of the Eastern Highlands.
Nissan has been in Zimbabwe for almost 60 years of its 90-year history, and this expedition is also a commemoration of that. “Our first showroom was opened in 1967 and it is a privilege to welcome the latest heirs to an incredibly proud LCV legacy in our country,” Lucas says.
Daring Africa will now head off to Kariba before entering Zambia en route to Malawi and then Tanzania in the next leg of this epic odyssey.
For decades, buying a car has been as much about emotion as practicality. Shiny brochures, polished showroom floors and persuasive sales talk often overshadowed the cold, hard numbers of ownership. But today, where information is currency, consumers are no longer satisfied with glossy marketing – they want data, and they want it now.
According to a Reuters report, South Africa is engaged in discussions with Chinese automotive manufacturers to encourage local investment, with at least one company showing considerable interest in establishing production facilities in the country, a senior government official revealed on Wednesday.
Nissan says the latest wave of launches from the brand in South Africa supports Nissan’s long-standing commitment to the country, underpinned by more than 60 years of local presence.
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Human beings have an innate inner drive to be autonomous, self-determined, and connected to one another. And when that drive is liberated, people achieve more and live richer lives.
Daniel Pink
For decades, buying a car has been as much about emotion as practicality. Shiny brochures, polished showroom floors and persuasive sales talk often overshadowed the cold, hard numbers of ownership. But today, where information is currency, consumers are no longer satisfied with glossy marketing – they want data, and they want it now.
According to a Reuters report, South Africa is engaged in discussions with Chinese automotive manufacturers to encourage local investment, with at least one company showing considerable interest in establishing production facilities in the country, a senior government official revealed on Wednesday.
Europe’s automotive sector, once a global leader, is facing what McKinsey describes as “the largest transformation in the industry’s history”.
