This Women’s Month, Mazda Southern Africa is encouraging women to learn something that could make a real difference: how to change a flat tyre.
It might sound simple, but for many women across South Africa, it is not. More than half of women aged between 18 and 34 don't know how to change a tyre or check basic car essentials, such as oil, coolant or tyre pressure. And with road safety still a daily concern, knowing what to do in an emergency can bring peace of mind – and power.
That’s what #ChangeMoreThanATyre is all about. It is not just about turning the jack; it is about turning fear into confidence and everyday mishaps into something a little more manageable. Because when you know what to do, even a flat tyre can feel less like a crisis and more like a moment you’ve got covered.
In a quick step-by-step video, viewers can follow Nathalie, a mom of two, as she safely changes a tyre on her Mazda CX-30. It’s practical, it’s empowering and it’s designed to give you that “I’ve got this” feeling, wherever your road may take you.
“At Mazda, we believe confidence and calm come from the little things; everyday things,” says Deolinda da Costa, Head of Marketing and Communications at Mazda Southern Africa. “Wonder does not just wait at the end of the road. It is in the quiet confidence of knowing you can take care of yourself and others. And if you’d rather not change the tyre yourself? We’ve got you.”
Every new Mazda comes with a 5-Year Unlimited KM Service and Warranty Plan, which includes Roadside Assistance – day or night. Help is just a call away.
To celebrate Women’s Month, Mazda is also giving away 10 x R1 000 fuel vouchers. Just snap a pic of your Mazda tyre, fill in the form and stand to win a full tank of fuel.
As fuel prices continue to climb across South Africa, many motorists are beginning to question whether owning a car still makes financial sense. With in-land petrol prices now at R26.63 a litre and diesel costs rising sharply in May, transport expenses are placing growing pressure on household budgets.
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I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
Pinewood.AI has added two new embedded modules to its Business Intelligence Solution, giving dealers and OEMs greater insight into financial performance and the customer journey, it says.
Margins are shrinking, customers are under financial strain, and competition is intensifying across South Africa’s motor retail sector. Against this backdrop, dealerships are being forced to rethink how they remain profitable while still building customer trust and long term sustainability.
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