Kia has launched a brand-new logo, slogan and brand identity.
The Korean powerhouse announced the new logo on 6 January, with promises of more information due on Friday 15 January.
The logo was revealed in the company’s home city of Seoul, South Korea, with 303 pyro drones. The drones formed to spell the new logo and, in the process, set a new Guinness World Record for the largest number of unmanned aerial vehicles (UAVs) to launch fireworks simultaneously.
Kia South Africa confirmed that it will release more details on its new look and brand philosophy on Friday, while it will also communicate any changes to its dealers via a video conference as soon as possible.
According to the company’s global head office, the new logo represents Kia’s ambition to establish a “leadership position in the future mobility industry by revamping nearly all facets of its business”.
While several companies, including BMW, MINI and Volkswagen, have recently revamped their corporate logos, Kia has grabbed the world’s attention by completely reinventing its logo. It says that the new logo was created to resemble handwriting, with elements of symmetry, a rhythm and a rising slant.
The new logo, and a change from KIA to Kia, is accompanied by a brand slogan: “Movement that inspires”. These elements will soon start appearing in the company’s marketing communications, while the use on its vehicles, and the subsequent use on dealership showrooms, will only follow much later.
Kia South Africa confirmed that it will release more details on its new look and brand philosophy on Friday, while it will also communicate any changes to its dealers via a video conference as soon as possible.
Charging time remains a worry for many South Africans considering an electric vehicle, who still see it as a disruption rather than a quick stop at a filling station. That view is starting to shift.
The winners of the 2026 Automotive Business Council | naamsa Accelerator Awards were announced at the recently held Auto Week 2026, which took place in eThekwini, KZN.
GWM has expanded its local SUV line-up with the introduction of the all-new Haval H7. Replacing the outgoing model, the newcomer blends boxy styling, advanced technology and a choice of petrol, hybrid and plug-in hybrid powertrains, giving buyers a versatile family SUV with genuine all-terrain credentials.
Advertisement
Advertisement
You can't buy happiness but you can buy cars and that's kind of the same thing.
Unknown
The winners of the 2026 Automotive Business Council | naamsa Accelerator Awards were announced at the recently held Auto Week 2026, which took place in eThekwini, KZN.
With the steep rise in fuel prices since March this year leading to historic record highs following massive increases in October, the government intervention annouched this week, is widely welcomed.
Most motorists will go their entire driving lives without deliberately pushing their vehicle to the limits of adhesion. Yet a sudden downpour, a patch of gravel, standing water or simply carrying too much speed into a bend can quickly expose the limits of a vehicle's grip.
