Stellantis South Africa has announced the appointment of Alex Shahini as Brand Communications Manager for Alfa Romeo, Jeep and Leapmotor.
Alex will lead media strategy, content development and engagement for these brands, supporting Stellantis’s growth ambitions in the region.
This appointment comes as Stellantis strengthens its presence in South Africa following the introduction of Leapmotor and continued expansion of its premium and electrified portfolio. Alex will work closely with Janus Janse van Rensburg, Head of Product & Marketing, to drive brand visibility and ensure consistent messaging across all channels.
With extensive experience in automotive media and digital communications, Shahini brings a strong understanding of the local market and global trends.
His background includes editorial leadership roles and motorsport involvement, equipping him to deliver impactful storytelling and brand positioning.
Electric vehicles (EVs) have introduced a whole new vocabulary into motoring. Instead of simply talking about litres of fuel, cylinders and kilometres per tank, motorists are now confronted with kW, kWh, AC, DC, WLTP, regenerative braking and a host of other terms.
Young South African motorists are increasingly opting for more affordable and practical vehicles as the cost of living puts pressure on household budgets, while still maintaining comprehensive insurance cover.
The row over BMW’s Spider-Man promotion is not really about superheroes. It is about trust, control and the creeping feeling that modern cars are becoming digital platforms first and private possessions second.
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Cars are the ultimate symbol of freedom, independence and individualism. They offer the freedom to ‘go anywhere,’ whenever it suits and with whom one chooses.
Sarah Redshaw
Young South African motorists are increasingly opting for more affordable and practical vehicles as the cost of living puts pressure on household budgets, while still maintaining comprehensive insurance cover.
The row over BMW’s Spider-Man promotion is not really about superheroes. It is about trust, control and the creeping feeling that modern cars are becoming digital platforms first and private possessions second.
With forecasts of snow, icy rain and stormy weather across the country, motorists are urged to drive carefully and adapt their driving style to suit the conditions.
