Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Mahindra South Africa (MSA) announced the appointment of three key executives to its leadership team.
The three executives, all industry veterans, are:
Head of Sales: Fanie Smuts:
Fanie is an automotive veteran with experience in virtually every aspect of the automotive value chain, including marketing, sales and aftersales. He has served in various positions in these divisions at leading vehicle manufacturers, where he gained a deep understanding of every aspect of the automotive value chain. He will bring this experience to bear in his role at Mahindra South Africa.
Head of Strategic Marketing: Nomonde Kweyi:
Nomonde joins Mahindra South Africa after a long and fruitful career in the transport and logistics industry, where she served in a leadership role for marketing and communication for the Southern African region. Her experience includes local and international positions in several sectors, including telecommunications and professional services, and management roles in marketing and communications agencies. She is an alumna of the Gordon Institute of Business Sciences, the University of Cape Town and the Vega School of Branding.
Head of Human Resources: Welisha Govender:
Welisha is qualified in industrial psychology and has fulfilled a leadership role in human resources, people and organisational development and transformation in various retail and telecommunications sectors. This has led to her appointment in a leadership role at Mahindra South Africa.
All three executives serve on the Mahindra South Africa Executive Committee, where they will join other executives to oversee and guide the group's transition from a mid-range vehicle retailer to one of South Africa's most prominent, recognised and considered vehicle brands.
"The appointment of Fanie, Nomonde and Welisha is the next step in our long-term growth plan that has seen Mahindra outpace the sales performance of the South African industry in the last five years," says Rajesh Gupta, CEO of Mahindra South Africa.
"We are transforming our operation to nurture our vision of making South Africa our second home outside India and a powerhouse in the local automotive industry. In doing this, we have the full support of our global parent company."
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
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