Mahindra South Africa reached a milestone with the 10 000th locally assembled Pik Up that rolled off the line in KwaZulu-Natal. This significant milestone follows four years after Mahindra opened its South African assembly facility at the Dube Trade port Special Economic Zone outside Durban.
The Indian manufacturer also unveiled its new corporate identity last month with the showing of new models due for local release during the year.
Speaking on the announcement, Sachin Arolkar, Head of International Operations, Automotive Division, Mahindra & Mahindra Ltd, said: “It is a moment of pride to see the Pik Up roll off the assembly line, knowing that it has become a much-loved part of the South African bakkie market. We are fully committed to making South Africa our second home outside of India, and we look forward to further developing this facility to increase production volumes with higher local content and to also expand our reach into more countries in Africa.”
Mahindra South Africa first opened the Assembly Facility in May 2018, with a single assembly line and a limited vehicle line-up. Since then, the facility has reached peak single-shift production and added several additional models, special editions and customised vehicles, which it builds in partnership with the team at Mahindra Special Fitment Centre in Gauteng.
Speaking at the announcement, Rajesh Gupta, CEO of Mahindra South Africa said: “This is a significant milestone for Mahindra, our team and our partners. The past four years have been tough with the COVID pandemic, riots in KwaZulu-Natal, the recent floods that ravaged this province and the ongoing challenge with components and global shipping. Everyone who is involved in this project has shown an unwavering commitment to make the facility a success and to best serve our growing customer base. We celebrate this milestone with each one of them.”
Mahindra South Africa reached a new sales benchmark in the first quarter of 2022 when it averaged sales of more than 1 000 units a month, with the Pik Up leading the charge for the commercial vehicle division.
“The facility has enabled us to adapt to market needs and to serve our bakkie customers faster. For instance, our special Farmer’s Edition sold out within days of its launch and our Karoo and new Karoo Dusk, Dawn and Storm models are now available, thanks largely to the local assembly facility,” said Rajesh.
Mahindra and its assembly partner, AIH Logistics, build a near-complete range of Pik Up models, including the highly popular Karoo and specialised models such as the Pik Up Ambulance.
Electric vehicles are older than many people realise. In the late nineteenth century, battery electric cars were common in cities because they were quiet, clean and easy to drive compared to petrol cars that needed hand cranking.
Toyota South Africa Motors (TSAM) announced the introduction of the Toyota Hiace PWD (Persons with Disabilities) model, a people-mover that puts accessibility at the heart of mobility.
One of the hot issues worldwide in the automotive business continues to be the drive towards new energy vehicles.
Advertisement
Advertisement
If you are not taking care of your customer, your competitor will.
Bob Hooey
Toyota South Africa Motors (TSAM) announced the introduction of the Toyota Hiace PWD (Persons with Disabilities) model, a people-mover that puts accessibility at the heart of mobility.
South Africa will leverage the Intra-African Trade Fair (IATF) 2025 in Algiers, Algeria, from 4 to 10 September to cement its position as Africa's automotive manufacturing leader.
According to a Reuters report, China's automotive sector faces an unprecedented crisis beneath its outward success. Despite becoming the world's largest car exporter and producing global leaders like BYD and Geely, the industry is trapped in a destructive spiral threatening widespread bankruptcies.
