The South African Reserve Bank’s decision to lower interest rates by 25 basis points – bringing rates to their lowest level in more than two years – has been cautiously welcomed by the retail motor sector.
Share with friends
“This rate cut is a positive move at a time when South African consumers are under immense financial pressure,” says Brandon Cohen, Chairperson of the National Automobile Dealers' Association (NADA).
“While it’s not a dramatic kick-start to the economy, it does serve as a much-needed nudge in the right direction.”
NADA believes the reduction in interest rates, although modest, could offer some short-term relief for stretched households – particularly with the fuel levy and other cost increases looming in June.
“Even small savings on monthly bond repayments, credit cards and vehicle finance do add up,” Cohen notes. “They can make a meaningful difference for consumers who are having to make every rand count.”
Brandon Cohen.
The automotive industry, which has experienced subdued demand amid a flat economy, may also benefit from the easing of monetary policy.
“Historically, it takes several months before we see the effects of a rate movement reflected in vehicle sales,” Brandon explains. “A rate cut helps to build consumer confidence and creates slightly more room for discretionary spending.”
However, he cautions that interest-rate relief alone won’t be enough to drive a strong recovery.
“Sustained economic strain and high unemployment remain significant barriers to growth in the automotive sector,” he says. “Had the rates held steady, the pressure on already cautious consumers would have been reinforced.”
“Any positive shift is welcome – but the road to recovery will require more than just lower interest rates.”
A renewed focus on customer care and the well-being of the employees, is high on the agenda of Jaco du Preez, newly appointed General Manager at Waterberg Toyota in Limpopo.
The Reserve Bank (SARB) has announced a 25-basis-point cut to the repo rate, reducing it to 7%. As a result, the prime lending rate for commercial banks will drop to 10.50%.
The African Association of Automotive Manufacturers (AAAM) is accelerating its efforts to strengthen industrialisation and develop Africa's automotive value chain through the appointment of a new Project Manager.
The Reserve Bank (SARB) has announced a 25-basis-point cut to the repo rate, reducing it to 7%. As a result, the prime lending rate for commercial banks will drop to 10.50%.
The African Association of Automotive Manufacturers (AAAM) is accelerating its efforts to strengthen industrialisation and develop Africa's automotive value chain through the appointment of a new Project Manager.
While artificial intelligence (AI) investments offer substantial growth and profitability opportunities for insurance companies, they also introduce new risks that could significantly impact financial performance and credit ratings if not properly managed, according to Morningstar DBRS analysts.