The Lepas will officially debut in South Africa in 2026, introducing a different perspective on what a premium SUV can be with an eye aimed at younger, style-conscious drivers seeking modernity, claims the Chinese brand.
To lead the roll-out of the Lepas in South Africa, Chery South Africa has appointed Letitia Herold as National Brand & Marketing Manager.
She brings experience from across the automotive and media industries and will oversee the local launch strategy, partnerships and market engagement for Lepas, aligning the brand with its target market.
“I am honoured to have been chosen to build the LEPAS brand in South Africa,” comments Letitia. “We are speaking to a generation that wants more than just a car, they want an experience that reflects who they are.
The LEPAS L8, which debuted earlier this year, sets a bold tone, with sculpted exterior lines, a spacious interior and the latest driver-assist technologies that can be expected in a premium SUV.
The Lepas will expand its offering across multiple segments, growing a versatile lifestyle suited to everything from family life to executive living, it claims.
The name Lepas blends “leap” and “passion,” reflecting a brand built on movement and vitality.
Zero Carbon Charge (CHARGE) welcomes the government’s extension of short term fuel levy relief measures aimed at cushioning consumers from rising fuel prices, but cautions that these interventions do not address the underlying structural challenge facing South Africa’s transport economy.
The Omoda C4 has been unveiled at the Beijing International Auto Show, marking the latest addition to the brand’s crossover lineup.
At Auto China 2026 this weekend, President of Jetour International, Ke Chuandeng, made the announcement that from 2027, Jetour will be producing some of their models locally in South Africa
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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At Auto China 2026 this weekend, President of Jetour International, Ke Chuandeng, made the announcement that from 2027, Jetour will be producing some of their models locally in South Africa
Changan has unveiled its ambitious “1+4+4+5” global strategy, signalling a determined push to become one of the world’s top ten automotive brands by 2030.
Brands in the Chery Group showcase their latest offerings at the 2026 Beijing Auto Show recently held in China.
