The Lepas will officially debut in South Africa in 2026, introducing a different perspective on what a premium SUV can be with an eye aimed at younger, style-conscious drivers seeking modernity, claims the Chinese brand.
To lead the roll-out of the Lepas in South Africa, Chery South Africa has appointed Letitia Herold as National Brand & Marketing Manager.
She brings experience from across the automotive and media industries and will oversee the local launch strategy, partnerships and market engagement for Lepas, aligning the brand with its target market.
“I am honoured to have been chosen to build the LEPAS brand in South Africa,” comments Letitia. “We are speaking to a generation that wants more than just a car, they want an experience that reflects who they are.
The LEPAS L8, which debuted earlier this year, sets a bold tone, with sculpted exterior lines, a spacious interior and the latest driver-assist technologies that can be expected in a premium SUV.
The Lepas will expand its offering across multiple segments, growing a versatile lifestyle suited to everything from family life to executive living, it claims.
The name Lepas blends “leap” and “passion,” reflecting a brand built on movement and vitality.
Charging time remains a worry for many South Africans considering an electric vehicle, who still see it as a disruption rather than a quick stop at a filling station. That view is starting to shift.
The winners of the 2026 Automotive Business Council | naamsa Accelerator Awards were announced at the recently held Auto Week 2026, which took place in eThekwini, KZN.
When Cobus Coetzee (photo) accepted the opportunity to join the Morgan Group in Upington, he had to weigh up more than a new position. The move meant exchanging the West Coast’s cooler climate and seaside lifestyle for the Northern Cape’s desert heat, while taking responsibility for a multi-franchise operation spread across several premises.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
The winners of the 2026 Automotive Business Council | naamsa Accelerator Awards were announced at the recently held Auto Week 2026, which took place in eThekwini, KZN.
With the steep rise in fuel prices since March this year leading to historic record highs following massive increases in October, the government intervention annouched this week, is widely welcomed.
Omoda has confirmed that the new C4 will become the first model from the Chery Group to be built in South Africa, with production set to take place at the company's Rosslyn manufacturing facility in Gauteng.
