In a move that’s turning heads across the transport industry, Kiara Baijnath (photo), the founder and director of HerWay Logistics, is redefining what it means to be a woman in trucking by adding another pink Mercedes-Benz Actros 2645 to her fleet.
Inspired by childhood memories riding alongside her grandfather, a truck driver, Kiara’s journey into logistics was fuelled by a passion for adventure and a desire to challenge the status quo.
“I’ve always envisioned myself as a girl boss and a thrill seeker,” says Kiara. “When the opportunity to enter the transport business came up, I grabbed it with both hands. It’s something that’s been close to my heart since I was a little girl.”
She describes HerWay Logistics as a dynamic, customer-focused company offering comprehensive local and long-haul transport solutions across diverse industry sectors and corporate organisations. Established in 2024, they are committed to building a reputation for reliability in transporting goods and parcels both locally and nationally.
The choice of vehicle was no coincidence. “The Actros aligns perfectly with our company’s goal of fuel efficiency, safety and reliability,” Kiara explains. “And pink? It’s my favourite colour. It represents womanhood and strength. There aren’t many women in this industry, and I wanted to make a bold statement.”
Her message to other women considering a career in commercial transport is clear and empowering: “Step into this field. It’s exciting and full of opportunity. Yes, there will be challenges, but we’ll overcome them with strength. Be yourself, live your dreams and know that anything is possible.”
Kiara’s story is not just about trucks, it’s about transformation. Through HerWay Logistics, she hopes to inspire a new generation of women across South Africa to pursue careers in transport and logistics, proving that the road to success is wide open.
“We are happy to have Kiara as part of the Mercedes-Benz Trucks family and to celebrate this exciting milestone with her as she takes delivery of her sixth Mercedes-Benz Actros,” comments Mark Croxon (CEO of Sandown Motor Holdings).
“I’d like to extend my heartfelt congratulations to Kiara. At DTSA, we’re inspired by pioneers like Kiara, driving change and opening doors for the next generation of women in logistics. Your determination and vision are truly commendable. We look forward to a strong and growing partnership with HerWay Logistics,” says Maretha Gerber (President and Group CEO of Daimler Truck Southern Africa).
Motor industry leaders are anticipating a sharp fall in American electric vehicle sales after the elimination of a vital R135 000 tax incentive for purchasers.
BNA Motors in Cape Town is celebrating its tenth birthday this year with five separate dealerships in Goodwood and Parow and some major expansion plans for the near future.
The Chinese electric vehicle manufacturer, Leapmotor, has entered South Africa and its vehicles will soon be available at selected Stellantis dealerships across the country.
Advertisement
Advertisement
You can't build a reputation on what you are going to do.
Henry Ford
Motor industry leaders are anticipating a sharp fall in American electric vehicle sales after the elimination of a vital R135 000 tax incentive for purchasers.
South Africa ranks as the fourth riskiest country to drive in, according to the World's Best Drivers Index 2025, a study by Compare the Market, which tracked 56 countries, according to a report on GadgetWheels.
The Automotive Business Council (naamsa) says the broader economy surprised one and all on the upside in the second quarter, with GDP expanding by 0.8% q/q and household spending showing resilience, in its reaction to the release of the monthly new vehicle sales for September this year.
