JLR South Africa announced the appointment of Izak Louw (photo) to the position of Communications Manager for the South Africa and sub-Sahara Africa (SSA) markets.
A seasoned professional with extensive experience in marketing, public relations and product management within the automotive industry, Louw will head up PR and Communications for JLR South Africa.
A true automotive enthusiast, some of his career highlights include managing the SA Land Speed Record project in 2015 as well as curating some of the most memorable market-specific limited edition JLR models, including bespoke Range Rovers and Jaguars.
Carmen Slade, Communications and Client Experience Director, JLR South Africa and sub-Sahara Africa: “Izak’s appointment not only strengthens the PR and Communications function, but it also brings continuity, leveraging his 13-year tenure at JLR, with a strong track record of delivering successful product launches and managing comprehensive PR strategies.
“Izak will work closely with his colleagues and external stakeholders to advance JLR’s position as a leading global luxury brand.”
His appointment to his new position is effective immediately.
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Cars are the ultimate symbol of freedom, independence and individualism. They offer the freedom to ‘go anywhere,’ whenever it suits and with whom one chooses.
Sarah Redshaw
Young South African motorists are increasingly opting for more affordable and practical vehicles as the cost of living puts pressure on household budgets, while still maintaining comprehensive insurance cover.
The row over BMW’s Spider-Man promotion is not really about superheroes. It is about trust, control and the creeping feeling that modern cars are becoming digital platforms first and private possessions second.
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