Bridgestone will continue as the title sponsor of the World Solar Challenge 2023 to be held in Australia during October this year.
This competition is about the design, build and competing with solar-powered vehicles in the world’s foremost solar technology and advanced engineering challenge over 3 000 km across Australia.
The aim is for the different teams to showcase their engineering skills and commitment to sustainability.
Bridgestone's sponsorship of the World Solar Challenge aligns with the company's commitment to sustainability and innovation. It is all directly linked to our environmental targets – to achieve carbon neutrality and work with 100% recycled and renewable materials by 2050, as well as advance sustainable tyre technologies and solutions that preserve the environment for future generations,” said Koji Takagi, Management Board Member and Chief Sustainability Officer, Bridgestone EMIA.
As part of the sponsorship, Bridgestone is also supporting nine university teams in its region. For the competition, the company will equip the university teams with Bridgestone tyres that make use of pioneering technologies that can enhance the performance of their solar powered vehicles.
An example is the ENLITEN tyre technology platform, Bridgestone’s innovative approach to premium tyre development. The combination of multiple cutting-edge technologies provides maximum safety and outstanding tyre performance for drivers, while improving the sustainability characteristics of the tyre. Additionally, ENLITEN makes the Bridgestone tyre portfolio more adaptable to the latest mobility evolution, making all Bridgestone tyres fully EV ready.
Bridgestone’s support of the World Solar Challenge aligns with the Bridgestone E8 Commitment, the broad global corporate commitment that clearly defines the value the company is promising to deliver to society, customers and future generations in eight focus areas.
Martina Biene, a stalwart not only of Volkswagen in South Africa but of the automotive industry across the African continent, leaves Volkswagen Group Africa (VWGA) to join Škoda Auto as the new Board member for Sales and Marketing, effective 1 October 2026.
With a solid foundation in the parts division of a dealership, and having worked his way up through the ranks across several departments, Hyde Park Toyota's new Dealer Principal says he is ready for the challenge ahead.
Mitsubishi Motors has revived the Pajero name with the launch of the fifth generation Pajero Cross Country. The new model does not simply replace the previous Pajero that disappeared from the market in 2021. Its relationship with the Pajero Sport is equally important, particularly for markets such as South Africa.
Advertisement
Advertisement
You can't buy happiness but you can buy cars and that's kind of the same thing.
Unknown
Martina Biene, a stalwart not only of Volkswagen in South Africa but of the automotive industry across the African continent, leaves Volkswagen Group Africa (VWGA) to join Škoda Auto as the new Board member for Sales and Marketing, effective 1 October 2026.
The Toyota Starlet has improved from zero to a four-star rating for adult occupant protection in Global NCAP's latest #SaferCarsForAfrica crash test results. This follows a safety upgrade to make six airbags a standard fit.
Ford Motor Company of Southern Africa has released a new corporate manifesto that sets out its commitment to the country, its customers and its dealer network, alongside a renewed push to champion industrialisation as central to South Africa's future.
