They bring together original equipment manufacturers, component suppliers, policymakers, technology innovators and investors to identify opportunities, address challenges and explore collaboration.
These gatherings help shape mobility solutions, enhance visibility, attract investment and support market expansion. In South Africa, expos and trade shows showcase domestic capabilities, promote exports and encourage skills development.
The future of South Africa’s automotive sector will depend on the strength of partnerships both nationally and internationally.
Overall, automotive events act as catalysts for innovation, partnership and competitiveness in a rapidly evolving industry. Key national and international events scheduled for 2026 include the following, according the latest naamsa (The Automotive Business Council):
South Africa:
· Festival of Motoring: The ninth edition will take place from 28 to 30 August 2026 at the Kyalami Grand Prix Circuit in Johannesburg (http://www.safestivalofmotoring.com)
· SA Auto Week: Organised by naamsa, the fifth edition will be held from 13 to 16 October 2026 in Durban, KwaZulu Natal. The theme is “Transforming Tomorrow Today. Resetting Policy. Advancing the Energy Transition. Driving Investment and Inclusive Growth” (http://www.naamsa.net)
· Cars.co.za DealerCon 2026: It will take place on 17 September 2026 at the Sandton Convention Centre, Johannesburg, bringing together South Africa’s leading automotive dealers, OEM executives, fintech innovators and marketing leaders. The one-day summit focuses on decoding modern buyer behaviour and equipping dealerships with actionable insights. (
https://dealercon.cars.co.za)
· Automechanika Johannesburg: The eleventh edition will run from 27 to 29 October 2026 at Gallagher Convention Centre, Midrand, Johannesburg (automechanika.za.messefrankfurt.com).
International:
· Automechanika Frankfurt: Scheduled from 8 to 12 September 2026 in Germany
· Automechanika Dubai: Scheduled from 10 to 12 November 2026 in the United Arab Emirates