Mahindra strengthens customer support, parts availability in SA
Mahindra has updated its customer support approach in South Africa with a renewed focus on response times, accessibility and parts availability.
- Industry News
- 4 February 2026
The Automechanika Johannesburg team has wrapped up a successful roadshow across six key African countries, aimed at engaging automotive aftermarket buyers and promoting the upcoming Automechanika Johannesburg trade show slated for the 19th to 21st November 2024 at NASREC Johannesburg.
The roadshow, strategically planned based on exhibitor feedback, covered the most requested destinations for automotive trade engagement: Lagos, Nigeria; Accra, Ghana; Nairobi, Kenya; Kigali, Rwanda; Lusaka, Zambia; and Harare, Zimbabwe. This initiative was driven by exhibitor demand to strengthen connections across the continent.
In Lagos, Nigeria, the team was warmly received at the ASPAMDA Auto Parts Market, guided by Onyezor Jasper Any, Chairperson of the Foreign Trade Committee. The highlight was a joint presentation with Automechanika Dubai, showcasing the mutual benefits of both events to Nigerian aftermarket buyers.
Moving to Accra, Ghana, the team engaged with key stakeholders from the Ministry of Trade and the Ghana Investment Promotion Agency, reinforcing the importance of industry collaboration and investment in the automotive sector.
Nairobi, Kenya, welcomed representatives from major automotive aftermarket companies eager to explore opportunities at Automechanika Johannesburg. The visit to Kigali, Rwanda, supported by Rwanda Investment Promotion, included a notable meeting with Volkswagen CEO Serge Kamuhinda, highlighting Rwanda's growing automotive potential.
The roadshow continued to Lusaka, Zambia, where local professionals showed keen interest, many of whom were attending their first Automechanika event. In Harare, Zimbabwe, the session attracted a large group of automotive professionals, with insights from Brighton Ganda of EY on industry trends and productive discussions with Zimtrade officials.
"We are thrilled with the outcome of our roadshow across Africa," says Michael Dehn, Managing Director of Messe Frankfurt South Africa, the organisers of Automechanika Johannesburg. "The enthusiastic response from industry leaders and professionals underscores the growing importance of regional collaboration in the automotive aftermarket. We were warmly received wherever we went across the continent."
Mahindra has updated its customer support approach in South Africa with a renewed focus on response times, accessibility and parts availability.
Strong sales momentum has driven an increase in parts stock, ensuring uninterrupted supply, faster turnaround times and peace of mind for customers by keeping vehicles on the road and businesses operating without costly downtime, says DFSK South Africa.
Housed in the upmarket, safe and centrally located Ballito Business Park in Moffat Drive, the location is in the heart of the Ballito retail trading business precinct amongst many already established OEM brands.
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Mahindra has updated its customer support approach in South Africa with a renewed focus on response times, accessibility and parts availability.
Strong sales momentum has driven an increase in parts stock, ensuring uninterrupted supply, faster turnaround times and peace of mind for customers by keeping vehicles on the road and businesses operating without costly downtime, says DFSK South Africa.
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