Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Audi South Africa recently launched their fully electric e-tron brand in South Africa along with a thought-provoking launch campaign, the “Story of Progress”, aligned to local industry shapers and pioneers who are showcasing their efforts within the futuristic fields of digitalisation, design, performance and sustainability.
To celebrate the era of electric mobility and the next step in Audi’s automotive progression, the ‘Story of Progress’ interview series explores the ideas, visions and expectations of what the future may look like and how we as South Africans can be encouraged to get there.
The Audi “Story of Progress” campaign includes a local angle and follows a continuation of global stories carried out by international personalities like Janelle Monáe (singer and songwriter), Regé-Jean Page (actor), Stella McCartney (fashion designer) to name a few. The integrated campaign, which spans across digital and above-the-line channels, is delivered through an interview-style execution that aims to drive meaningful thought and conversation.
Audi’s Story of Progress campaign focuses on four distinctive themes:
“When you have only one breath on which to dive deep, you appreciate what a finite resource is,” says Hanli Prinsloo, free diver and ocean conservationist. "We are living in a golden age of sustainability with access to knowledge that, if properly harnessed, can create a world of new possibilities. You protect what you love," – a defining lesson learnt by Hanli after a pod of more than 60 sperm whales chose her to babysit their young calf. In that moment, when she was accepted as "part of the pod", she realised how much we live on a shared planet.
“Our future relies on the small steps we take together, every day.” Donald Nxumalo is an award-winning interior designer, with a unique ability to reconfigure the stories of the past in the spaces he shapes. “The biggest change comes from pitching up every day.” Donald seeps optimism through his hope for a better tomorrow, motivated by the unknown and excited for the opportunity to be intentional when designing for the future. For Donald, beautiful design tells a story.
“The digitalisation of industries can help spread ideas and opportunities exponentially, bringing with it the power to solve some of the biggest issues that we face today,” says Aisha Pandor an entrepreneur, investor and mom, whose vision for the future is one in which equality is propelled by technology.
"Pushing boundaries is crucial for performance," says Dion Chang, founder of Flux Trends. Dion has spent his career questioning the norm, pushing people far past the point of being comfortable by asking those difficult questions and opening them up to possibilities. He encourages people to take the extra step to realise the power we all possess to make a difference and enact change.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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You can't build a reputation on what you are going to do.
Henry Ford
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