Buyers look beyond sticker price in car purchases
South African car buyers are increasingly considering the full cost of ownership rather than focusing solely on the showroom price or monthly instalment.
- Dealer News
- 12 September 2026
Ascend Elements, a US-based engineered materials and lithium-ion battery recycling company, recently released consumer survey results on electric vehicles (EVs) and EV-battery recycling.
Some of the most surprising finds were that nearly half of US consumers mistakenly believe EV batteries aren’t recyclable. Another widely held misconception by more than 37% of Americans is that they do not know that recycled lithium-ion battery materials can be used to make new EV batteries.
From the survey, it has also transpired that American consumers have increasingly become more positive about EVs over the past three years. 46% say EVs will outsell gasoline-powered cars in their lifetime, 59% say EVs are better for the environment than fuel-powered cars and 59% say EVs will save them money over the lifetime of the vehicle.
Other interesting finds that were reported include:
To mark World EV Day, Zero Carbon Charge (CHARGE) has launched the N3 EV Real-World Test. The initiative will turn everyday electric vehicle journeys between Johannesburg and Durban into a growing source of real-world data for South African motorists and fleet operators considering the switch to electric.
Electric and hybrid vehicles are changing more than what South Africans drive. They are changing what happens behind the workshop doors, too.
Range Rover, long regarded as the original luxury SUV, has introduced its first electric model. The vehicle is built at the Solihull plant in the UK, where Range Rover production has taken place since 1970.