The first products and retail launch are planned for the first quarter of 2026. The announcement follows the brand’s local reveal at the 2025 Festival of Motoring, marking the arrival of a bold new player in the country’s fast-growing mobility space.

iCAUR South Africa is in the process of finalising its retail network, with the first dealerships planned for key metropolitan hubs. The brand aims to establish a footprint of 15 dealerships by the time of launch. Further product introductions and lifestyle partnerships will follow as the brand establishes itself in the local market.

Founded in 2023, iCAUR enters South Africa with an ambition: to help accelerate the shift toward smarter, greener transport while bringing something fresh and emotionally engaging to Mzansi’s roads, according to iCAUR.

“As the world embraces a new era of clean mobility, South African motorists deserve access to electrified vehicles that are as expressive as they are intelligent,” states Shannon Gahagan, Brand and Marketing Manager at iCAUR South Africa.

Backed by the Chery Group, iCAUR is already making waves internationally for its distinctive design philosophy and intelligent vehicle platforms. South Africa represents a key milestone in the brand’s global expansion and its first step on the African continent.

The iCAUR brand is underpinned by four global pillars, says the manufacturer:

• Category innovation: Creating new vehicle segments and product experiences.
• Playful co-creation: Inviting users to shape their vehicles and lifestyles alongside the brand.
• Emotional design: Balancing retro-futuristic aesthetics with modern functionality.
• Lifestyle ecosystem: Extending beyond the car to include gear, content and experiences.

“South Africa is a country with a rich outdoor lifestyle, vibrant urban culture and an increasingly energy-conscious mindset,” says Shannon, “These are the communities iCAUR is built for.”

Further details on the iCAUR vehicle line-up destined for South Africa will be announced closer to the local launch.