Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Stellantis continues its drive to make brands easily accessible to customers through its multi-franchise dealer network with the addition of Jeep to the Key Group in Pietermaritzburg and also added Jeep and Fiat to Key Pinetown.
The Key Pietermaritzburg facility already houses Opel, Peugeot and Citroën brands. The expansion continues to bolster dealer representation across KwaZulu-Natal in support of Stellantis’s ambitious plans as one of the largest importers in the South African motor industry.
The Key Truck & Car history stretches back to 1973, and the owner-managed business continues to expand its range of both commercial and retail mobility solutions. Customers can expect the same industry-leading sales and service standards the team has built up over its 50-year history.
“We’re excited to be expanding our relationship with Key Truck & Car, providing efficiencies for their business and ours, which will ultimately allow more time to service customers,” says Mike Whitfield, Managing Director of Stellantis South Africa. “We’re delighted to expand the Jeep footprint in KwaZulu-Natal and expose our brands to more customers in Pietermaritzburg and by adding Jeep and Fiat in Pinetown.”
Leading the team at Key Pietermaritzburg is Managing Director, Mike Hall-Jones. “We are looking forward to exceeding our new customers’ expectations of what levels of service our team can offer. Welcome Jeep drivers to the Key Pietermaritzburg family,” says Hall-Jones.
The Key Pinetown facility already houses Opel, Peugeot and Citroën brands and has now also added Jeep and Fiat.
Leading the team at Key Pinetown is Dealer Managing Director, Matthew Emanuel. “We are looking forward to exceeding our new customers’ expectations of what levels of service our team can offer. Welcome Jeep and Fiat drivers to the Key Pinetown family,” says Emanuel.
Key Pinetown is complemented by outlets in Pietermaritzburg and Umhlanga and is committed to providing the best automotive solutions in the area. That potential now exists for Opel, Peugeot, Citroën, Fiat and Jeep customers under one roof, and they look forward to welcoming you into their comfortable waiting areas with complimentary Wi-Fi and refreshments, says Stellantis.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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You can't build a reputation on what you are going to do.
Henry Ford
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
Stellantis has announced the expansion of its multi-franchise dealer network with the addition of the Fiat and Jeep brands to the existing Westvaal Motor Group dealership in Klerksdorp in North West Province.