Among 14 Lexus Dealerships, Halfway Lexus Pretoria, emerged as the standout performer, claiming the title of 2025 Lexus Dealer of the Year Award.
Lexus South Africa recently hosted its national Dealer Network for the annual Dealer of the Year (DOTY) awards. Centred on the theme of Challenge and Innovate, the event welcomed the network to the Sandton Convention Centre for the National Dealer Conference, culminating in the prestigious awards ceremony.
Halfway Lexus Pretoria opened in 2025 and according to the manufacturer demonstrated outstanding business performance, significantly growing the Lexus market share in their area of responsibility, both in sales and aftersales.
The dealer’s achievements include a 126% new vehicle sales target achievement, an exceptional pre-owned to new sales ratio of 2:1. A year-on-year growth in service volume in their area by 166%, accompanied by an impressive 232% increase in parts purchases, rounded off an impressive performance.
The dealership’s success is rooted in a culture that prioritises dealer wellbeing, fosters teamwork, invests in personal growth and recognises that a thriving team creates thriving customer relationships, it states.
Commenting on the award, Leon Theron, Senior Vice President for Sales and Marketing at Lexus South Africa says the Lexus Dealer of the Year Award recognises a dealership that exemplifies excellence across every dimension of the business, sales performance, customer experience, operational execution and the embodiment of Lexus values.
“It’s been great to witness Halfway Lexus Pretoria’s growth and performance in the past year. We not only congratulate the management of the dealership but commend all the employees for the commendable work they’ve accomplished in 2025,” he says.
Located in Lynwood, Pretoria East, Halfway Lexus Pretoria is a flagship dealership and known to offer an exceptional and immersive purchasing and ownership experience that combines cutting-edge technology, personalised service and a vision for the future.
“Being named Lexus Dealer of the Year is a tremendous honour and a testament to the dedication, passion, and teamwork of our entire staff. I’m incredibly proud of what the team has achieved and grateful to our loyal customers and partners for their continued support. This recognition inspires us to keep raising the bar as we represent the Lexus brand and proudly the Halfway Group,” expressed Chris Jones, Dealer Principal Halfway Lexus Pretoria.
The current oil and fuel crisis is easier to understand when the global energy supply chain is viewed as a network rather than simply a question of how much oil the world produces.
Building a new dealership, modernising an ageing workshop or preparing for the latest OEM facility audit often means coordinating multiple suppliers, contractors and installation teams. Bright Focus offers a simpler approach, providing everything from workshop equipment and parts storage to service reception solutions and EV-ready facilities through a single point of contact.
Lexus has introduced the all-new ES to South Africa, bringing a larger footprint, more advanced technology and a choice of hybrid or fully electric power. The eighth-generation model also arrives with a redesigned cabin, fresh styling and expanded levels of comfort and safety.
Advertisement
Advertisement
Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
To turn the fortunes of a dealership around from one not firing on all its cylinders, so to speak, to one of the top five dealerships in the country and now the top Dealer of the Year, is testimony to what can be achieved with dedicated leadership.
Few can claim a bond with Mazda as deep as the Plitt family's. For more than 60 years, Mazda has been part of the family's story through Mazda Vereeniging, the oldest Mazda dealership in South Africa and a longstanding standalone representative of the brand.
UD Trucks Southern Africa has strengthened its presence in the Eastern Cape with the opening of UD Trucks Komani, a new dealership that joins the manufacturer's growing South African dealer network.
