Among 14 Lexus Dealerships, Halfway Lexus Pretoria, emerged as the standout performer, claiming the title of 2025 Lexus Dealer of the Year Award.
Lexus South Africa recently hosted its national Dealer Network for the annual Dealer of the Year (DOTY) awards. Centred on the theme of Challenge and Innovate, the event welcomed the network to the Sandton Convention Centre for the National Dealer Conference, culminating in the prestigious awards ceremony.
Halfway Lexus Pretoria opened in 2025 and according to the manufacturer demonstrated outstanding business performance, significantly growing the Lexus market share in their area of responsibility, both in sales and aftersales.
The dealer’s achievements include a 126% new vehicle sales target achievement, an exceptional pre-owned to new sales ratio of 2:1. A year-on-year growth in service volume in their area by 166%, accompanied by an impressive 232% increase in parts purchases, rounded off an impressive performance.
The dealership’s success is rooted in a culture that prioritises dealer wellbeing, fosters teamwork, invests in personal growth and recognises that a thriving team creates thriving customer relationships, it states.
Commenting on the award, Leon Theron, Senior Vice President for Sales and Marketing at Lexus South Africa says the Lexus Dealer of the Year Award recognises a dealership that exemplifies excellence across every dimension of the business, sales performance, customer experience, operational execution and the embodiment of Lexus values.
“It’s been great to witness Halfway Lexus Pretoria’s growth and performance in the past year. We not only congratulate the management of the dealership but commend all the employees for the commendable work they’ve accomplished in 2025,” he says.
Located in Lynwood, Pretoria East, Halfway Lexus Pretoria is a flagship dealership and known to offer an exceptional and immersive purchasing and ownership experience that combines cutting-edge technology, personalised service and a vision for the future.
“Being named Lexus Dealer of the Year is a tremendous honour and a testament to the dedication, passion, and teamwork of our entire staff. I’m incredibly proud of what the team has achieved and grateful to our loyal customers and partners for their continued support. This recognition inspires us to keep raising the bar as we represent the Lexus brand and proudly the Halfway Group,” expressed Chris Jones, Dealer Principal Halfway Lexus Pretoria.
The Mazda brand has gained a solid footing in the Lowveld thanks to the dedicated customer care and service provided by Mazda Nelspruit to owners of the legacy Japanese brand in this part of the country over many decades.
GWM South Africa has introduced a new 3.0 litre turbodiesel engine across its line-up, fitting it to both the P500 bakkie and the Tank 500 SUV. The P500 becomes the first vehicle in the range to receive the new powertrain, while the Tank 500 gains a diesel alternative to its existing HEV derivative.
Affordability is driving a structural shift in South Africa’s vehicle market, with SUVs gaining significant ground as consumers increasingly seek competitively priced, well-equipped vehicles.
Advertisement
Advertisement
You can't buy happiness but you can buy cars and that's kind of the same thing.
Unknown
The Mazda brand has gained a solid footing in the Lowveld thanks to the dedicated customer care and service provided by Mazda Nelspruit to owners of the legacy Japanese brand in this part of the country over many decades.
DigiCars Group has officially opened the doors to its new Flagship Northcliff multi-franchise dealership, marking another significant milestone in the Group’s rapidly expanding automotive retail footprint.
Stucky Motor Group has extended its FAW Trucks footprint in KwaZulu-Natal with the opening of a new retail-focused dealership in Kingsmead, Durban.
