Cape Town customers can look forward to expanding their brand insights into the Stellantis stable with the addition of the Peugeot and Citroën brands onto the showroom floor at William Simpson’s Tokai dealership.
The existing facility has already been servicing the needs of Fiat, Alfa Romeo, Jeep and prospective owners since 2016.
William Simpson began his used car dealership in 1991. As his success in the industry grew, Simpson purchased a franchise outlet in Fish Hoek in the Southern Suburbs of Cape Town before moving his franchise to Tokai.
The by now well-established dealer group took on a Chrysler, Jeep and Dodge franchise in Newlands in 2016, dedicated to ensuring an even better customer experience than they had received previously. This business approach led the growing dealership to relocate to the group’s already well-established facilities in Tokai after two successful years.
Now the pursuit of consistently offering greater value to its new and existing customers is expanding even more with the addition of Peugeot and Citroën brands from June 2021.
“We’re excited to be even more convenient to Western Cape customers in the Cape Town area as we welcome William Simpson to the Peugeot and Citroën brands,” said Leslie Ramsoomar, Managing Director Stellantis South Africa. “This is yet another step forward for our customers and part of our broader plans to grow our representation across the country.”
The expanded facility caters for all Peugeot and Citroën customers’ needs, including comfortable waiting areas with complimentary Wi-Fi and refreshments. William Simpson is located at 125 Main Road, Tokai.
Cars.co.za will unveil its first Industry Report at DealerCon 2025 – a landmark event designed to analyse the past decade of seismic change in the motor industry and project what lies ahead.
For decades, buying a car has been as much about emotion as practicality. Shiny brochures, polished showroom floors and persuasive sales talk often overshadowed the cold, hard numbers of ownership. But today, where information is currency, consumers are no longer satisfied with glossy marketing – they want data, and they want it now.
According to a Reuters report, South Africa is engaged in discussions with Chinese automotive manufacturers to encourage local investment, with at least one company showing considerable interest in establishing production facilities in the country, a senior government official revealed on Wednesday.
Advertisement
Advertisement
Human beings have an innate inner drive to be autonomous, self-determined, and connected to one another. And when that drive is liberated, people achieve more and live richer lives.
Daniel Pink
The stories shared at the 2025 Tata Dealer Conference in South Africa, weren’t just tales of sales success. They were case studies in how local business development happens when a network is built on mentorship, innovation and long-term commitment and partnerships.
DFSK hit the road in the Eastern Cape recently with the official opening of the East London DFSK dealership on 6 September.
Chery had a busy time over the last couple of weeks. Not only did it pull off a unique crash test with two Chery Tiggo 9s, the first of its kind locally, but it also awarded its top performing dealers during its national dealer conference held at Nasrec.
