Cape Town customers can look forward to expanding their brand insights into the Stellantis stable with the addition of the Peugeot and Citroën brands onto the showroom floor at William Simpson’s Tokai dealership.
Share with friends
The existing facility has already been servicing the needs of Fiat, Alfa Romeo, Jeep and prospective owners since 2016.
William Simpson began his used car dealership in 1991. As his success in the industry grew, Simpson purchased a franchise outlet in Fish Hoek in the Southern Suburbs of Cape Town before moving his franchise to Tokai.
The by now well-established dealer group took on a Chrysler, Jeep and Dodge franchise in Newlands in 2016, dedicated to ensuring an even better customer experience than they had received previously. This business approach led the growing dealership to relocate to the group’s already well-established facilities in Tokai after two successful years.
The William Simpson dealership in Tokai, Cape Town, now also boasts with Peugeot and Citroën in its stable.
Now the pursuit of consistently offering greater value to its new and existing customers is expanding even more with the addition of Peugeot and Citroën brands from June 2021.
“We’re excited to be even more convenient to Western Cape customers in the Cape Town area as we welcome William Simpson to the Peugeot and Citroën brands,” said Leslie Ramsoomar, Managing Director Stellantis South Africa. “This is yet another step forward for our customers and part of our broader plans to grow our representation across the country.”
The expanded facility caters for all Peugeot and Citroën customers’ needs, including comfortable waiting areas with complimentary Wi-Fi and refreshments. William Simpson is located at 125 Main Road, Tokai.
The Automotive Business Council (naamsa) recently submitted its quarterly review of business conditions for the South African motor vehicle manufacturing industry, during the second quarter of 2025, to the Department of Trade, Industry and Competition (DTCI).
Africa's automotive sector is experiencing a significant transformation, with Morocco emerging as a rising star while traditional leader, South Africa, faces mounting challenges.
Volvo Car South Africa expanded its electric line-up with the local introduction of the EX30 Cross Country, the Swedish brand’s first electric Cross Country variant.
The used car group, Cubbi, has officially opened the doors of its new flagship megastore in Germiston, a site with more than 300 vehicles ranging from entry-level hatchbacks to premium SUVs.
South Africa's premium automotive sector has experienced unprecedented consolidation over the last two years, with multiple luxury brands restructuring their dealership networks in response to declining sales, economic pressures, and shifting consumer preferences.