Luxury all round in luxurious MB dealership

Super Group describes its Mercedes-Benz V&A Lounge as the pinnacle of Mercedes-Benz’s interpretation of luxury and elegance as well as class and sophistication.

24 Merc Water1

With a R4 million fitout investment by Super Group, Mercedes-Benz V&A Lounge is testimony to the Mercedes-Benz interpretation of modern luxury – a life-style space aimed at creating an immersive and seamless customer experience. Mercedes-Benz V&A Lounge will provide customers within the Atlantic Seaboard and Cape Town CBD surrounds with convenient and exclusive concierge services, MB Rent services and Service24.

“We are proud to announce that the Mercedes-Benz V&A Lounge is a first of its kind, with a customer-centric concierge lounge offering in South Africa and a culmination of our long-standing strategic partnership with Super Group,” says Co-CEO of Mercedes-Benz South Africa and Executive Director for Mercedes-Benz Cars, Mark Raine.

The luxury interior and waiting area in the dealership.

“This life-style space is an extension of our value offering to our customers’ changing needs. With a focus on convenience, its centricity and perfect location at the V&A Waterfront offer a seamless integration of customer services to ensure a luxurious customer experience at every touch point.”

Situated in the Silo District at the V&A Waterfront, Mercedes-Benz V&A Lounge occupies 120 m² of the new Investec Building. The space is uniquely designed to embrace the values and technologies of the future and features four electric vehicle charging stations. A strategic move to support Mercedes-Benz’s e-Mobility transformation offensive.

The new GLC Coupé on the new dealer floor at the dealership.

“Our 25-year relationship with Mercedes Benz South Africa and expertise of over 30 years in the automotive industry are the foundation of our innovative and market-leading approach to new opportunities. We are excited to announce the opening of Mercedes-Benz V&A Lounge, a concept driven by our desire to provide a comprehensive, innovative and consumer-centric experience to our customers,” says Graeme Watson, Chief Executive Officer of Super Group Dealerships.

“With its dynamic and innovative format, Mercedes-Benz V&A Lounge is a true reflection of Mercedes-Benz’s interpretation of elegance and sophistication. The investment emphasises our commitment to growing our Mercedes-Benz customer base and ensuring strong, long-term relationships, customer convenience and service excellence.”

The entrance to the new dealership at the Waterfront.

Not only has Mercedes-Benz South Africa introduced a new level of luxury interaction with the opening of the Mercedes-Benz V&A Lounge, but guests can sample the latest luxury SUV now available in South Africa from Mercedes-Benz, namely the GLC Coupé.

The GLC Coupé offers an expressive design that is packed with character. The overall visual statement is defined by the sporty coupé silhouette. At first sight, it imparts a sense of elegance, dynamism and offroad adventure.

The GLC Coupé’s interior combines sportiness with contemporary styling, with the dashboard horizontally divided into two sections, generous trim surfaces and a portrait-format central display that appears to float above them.

GLC Coupé offers four-cylinder diesel units namely the GLC 220 d and GLC 300 d. These are mild-hybrid units with an integrated second-generation starter-generator (ISG).

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