Buyers look beyond sticker price in car purchases
South African car buyers are increasingly considering the full cost of ownership rather than focusing solely on the showroom price or monthly instalment.
- Dealer News
- 12 September 2026
The team at Jetour Alberton recently took to heart the manufacturer’s pledge to engage in corporate social responsibility initiatives. The dealership visited Umkhathizwe and Nageng primary schools to make a tangible difference in the lives of school children.
Sales Manager, Pieter Els, shared that their latest initiative stemmed from an idea by sales executive Namasonto Ntsibande. Together with well-known influencer Mbali Skosana, they launched a campaign to donate school shoes and socks to children in need at these two primary schools in Kathorus. Additional school shoes, socks and clothing have been collected and will be distributed to other schools in the area over the next few weeks.
“The reason behind this initiative is to show the community that we care and to support underprivileged children who are struggling with everyday necessities such as uniforms at school. As part of the ‘AutoCity Care’ programme, Jetour Alberton was eager to jump at the idea and make a difference. This is our way of giving back to the community,” Pieter says.
“AutoCity Cares is a non-profit organisation established by the AutoCity Group to address the gaps in the surrounding communities. The company’s mission goes beyond selling cars; it focuses on building stronger communities and supporting important causes.
“This is only the beginning of an amazing journey in giving back,” he says, adding that their next campaign will focus on providing sanitary towels to young women at these and other schools in the community.
Jetour Alberton urges community members and businesses to join them in future charity drives.
(Main photo: Dumisani Mashinini, Maxi Kruger, Mbali Skosana and Namasonto Ntsibande).
South African car buyers are increasingly considering the full cost of ownership rather than focusing solely on the showroom price or monthly instalment.
Omoda Jaecoo South Africa recognised the leading performers within its national dealer network at its second annual Dealer Conference and Awards, held recently.
DFSK South Africa announced the opening of two new dealerships, DFSK Vaal, operated by Top Speed Motors, and DFSK Welkom, managed by the team behind BMW Welkom and Park Motors.