Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Towards the end of last year, Peugeot Citroën South Africa appointed its new dealer for the Somerset West/Helderberg region, which opened its doors in November 2019.
The latest new-car showroom in the Citroen stable is situated in Victoria Road, Somerset West, and took over responsibility for servicing and maintaining Citroën customers previously utilising Citroën Helderberg, which had shortly before ceased operations in the area.
Westvaal Citroën Somerset West is spearheaded by Dealer Principal, Juan van Deventer, while service and maintenance requirements are being overseen by Service Manager, Robin Jane.
“Our immediate plans for the dealership are to build strong personal relationships with our customers and offer a superior customer service,” says Van Deventer.
“The transition has been a huge success after the lockdown period. Our loyal customers have been supporting us after this period, and we have increased sales tremendously. We are very thankful to all our customers who have supported us through these trying times.”
A dedicated Service Centre ensures that repairs, services and maintenance work are being expertly carried out on all Citroën vehicles.
“We are also focusing on aftersales and sales services to gain our customers’ confidence in the Citroën brand, and we aim to improve the turnaround time in providing parts and service so that we can exceed our customer’s expectations and increase customer satisfaction,” says Van Deventer.
The sales department for new vehicles used to be run by Sales Manager, Ashley Hoffeldt who passed away recently. A new manager has not been appointed yet. Sales consultants Eloise Klop, Alana Sykes, Bradley Rudolph, Pat Nell and Jaydee van der Westhuizen are looking after new-car buyers, while Werner Meyer looks after used car sales with the help of Jacques Fourie, Darren Arries, Denvar Fisher and Charl van der Walt.
Louise Scholtz runs the Parts Department and is supported by sales consultants David Cyfers, Reagen Daniel, Cameron Marang en Sipho Barda, their driver.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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If you are not taking care of your customer, your competitor will.
Bob Hooey
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
Stellantis has announced the expansion of its multi-franchise dealer network with the addition of the Fiat and Jeep brands to the existing Westvaal Motor Group dealership in Klerksdorp in North West Province.