According to Mr Li Xueyong, President of Jetour Auto, their long-term strategy is to be the automotive brand with the deepest understanding of travel, along with excellent off-road capabilities, world class safety and ample space for travel with family and friends.

Jetour says its SUV/Crossover-style vehicles is synonymous with lifestyle and travel, backed by innovation, reliability and sustainability, with the brand name being a combination of “JET” meaning sleek, fast and successful and “TOUR”, which references the brand’s ethos of freedom and adventure.

“South Africa is a mature and highly competitive market. We have focused on the South African market for a long time, with the aim of bringing the most popular products to customers here. We are fully prepared, backed by extensive customer research, robust product development and strategic network service planning. The launch of the Dashing and X70 PLUS is just the beginning,” Li says.

Jetour X70PLUS:

Packed with technology, spacious interiors and unmatched safety features, the 7-seater Jetour X70 PLUS is the ultimate in travel and style, designed for families and adventurers alike, claims the manufacturer.

A commanding grille is flanked by two elongated LED headlights, with the advanced rear parking camera and sensors ensuring effortless precision.

The in-cabin experience embodies modern elegance and understated confidence, with ambient lighting and finely detailed red stitching.

Premium Synthetic Leather Seats, a Panoramic Glass Sunroof and leading-edge safety features, such as Lane Change Assist (LCA), Rear Cross Traffic Alert (RCTA), Blind Spot Detection (BSD), Tyre Pressure Monitoring System (TPMS) and more, make navigating the open road effortless.

• The Jetour X70 Plus Momentum costs R454 900 and the Deluxe R484 900.
• The Jetour Dashing costs R439 900 and the Deluxe model R469 900.
• Both models will use a turbocharged 1.5-litre, 4-cylinder petrol engine delivering 115 kW and 230 Nm to the front wheels with a 6-speed dual-clutch transmission.

Jetour Dashing:

The Dashing boasts sharp, athletic lines, a multi-dimensional front face, and striking split-type LED headlights, along with a sloping coupe profile and muscular lines.

Premium Synthetic Leather Seats and intuitive technology combine with intelligent safety systems, which work tirelessly to anticipate potential hazards and respond accordingly.

Jetour South Africa Vice President, Nic Campbell, says alongside affordable luxury, Jetour is entering the South African market with a comprehensive after-sales strategy, with R100 million in parts already stocked at Jetour’s head office in Midrand, Johannesburg. Also attending the launch event were representatives from the 40 dealerships already secured nationally.

“We’ve proudly partnered with over 40 dealers in key locations across South Africa, bringing together top dealer groups, independent specialists and local experts. This diverse network ensures that our brand is well-represented and, most importantly, that our customers receive exceptional care and support,” Nic says.