Improved sales in April - naamsa
Automotive business council, naamsa, has welcomed the positive performance and growth in the new vehicle market in April 2024 after eight consecutive months of decline.
- 3 May 2024
The State of the Motor Industry (Somi) event presented the opportunity for Toyota to give more info and show future product offerings planned for the local market.
Leon Theron, TSAM’s Senior Vice President for Sales and Marketing, showcased a number of all-new models.
Leon says Toyota bucked the negative retail trend by ending off the year on 142 612 units, which were not only the highest volume sold since 2007, but it also equalled the company’s best market share on record. Toyota has been the bestselling automotive brand in South Africa for 44 years, it’s also the only manufacturer with representation in just about all segments of the new vehicle market.
Given its topicality, Leon focused on Toyota’s dominance in the New Energy Vehicle (NEV) space:
Toyota’s overall share is 53% and a 22% increase in NEV volume sales over 2022. The Corolla Cross Hybrid makes up the lion’s share of Toyota NEV sales (55%), and on the Lexus side, Lexus NEV volumes accounted for a record 42.5% of total Lexus sales in 2023.
New models revealed at the event:
Jaguar will offer enthusiasts and collectors in South Africa an opportunity to own one of two exclusive limited-edition F-TYPEs, inspired by iconic 1960s racing E-TYPES.
MINI celebrates the premiere of the first crossover model for the premium small car segment - the new MINI Aceman. The new MINI Aceman will be available in South Africa by the end of 2024.
Bakkie lovers are spoilt for choice, and the dominance of the market by the well-established brands does not put a damper on a number of other manufacturers to bring their offerings to South Africa.