Kia has launched a brand-new logo, slogan and brand identity.
The Korean powerhouse announced the new logo on 6 January, with promises of more information due on Friday 15 January.
The logo was revealed in the company’s home city of Seoul, South Korea, with 303 pyro drones. The drones formed to spell the new logo and, in the process, set a new Guinness World Record for the largest number of unmanned aerial vehicles (UAVs) to launch fireworks simultaneously.
Kia South Africa confirmed that it will release more details on its new look and brand philosophy on Friday, while it will also communicate any changes to its dealers via a video conference as soon as possible.
According to the company’s global head office, the new logo represents Kia’s ambition to establish a “leadership position in the future mobility industry by revamping nearly all facets of its business”.
While several companies, including BMW, MINI and Volkswagen, have recently revamped their corporate logos, Kia has grabbed the world’s attention by completely reinventing its logo. It says that the new logo was created to resemble handwriting, with elements of symmetry, a rhythm and a rising slant.
The new logo, and a change from KIA to Kia, is accompanied by a brand slogan: “Movement that inspires”. These elements will soon start appearing in the company’s marketing communications, while the use on its vehicles, and the subsequent use on dealership showrooms, will only follow much later.
Kia South Africa confirmed that it will release more details on its new look and brand philosophy on Friday, while it will also communicate any changes to its dealers via a video conference as soon as possible.
Maserati addressed recent developments in the South African market regarding unauthorised parties claiming to be official Maserati dealers and service centres. These claims are both false and misleading to customers, and we consider this to be a matter of serious concern.
Following the recent international awareness month of driving while distracted (DWD), positive news from the City of Cape Town has been shared. The City revealed that between July 2022 and June 2024, impoundments of cellphones reduced by 16%. Cellphone-related offences also dropped by 11.5%.
The Hino Kuilsrivier dealership has cemented its reputation as a leader in the industry by clinching the coveted Hino Dealer of the Year award for the first time.
Advertisement
Advertisement
If you are not taking care of your customer, your competitor will.
Bob Hooey
Maserati addressed recent developments in the South African market regarding unauthorised parties claiming to be official Maserati dealers and service centres. These claims are both false and misleading to customers, and we consider this to be a matter of serious concern.
Following the recent international awareness month of driving while distracted (DWD), positive news from the City of Cape Town has been shared. The City revealed that between July 2022 and June 2024, impoundments of cellphones reduced by 16%. Cellphone-related offences also dropped by 11.5%.
JLR has revealed its rigorous seat testing regime, with four dedicated robots – KUKA Occubots – each simulating a decade of sitting, moving and twisting in a matter of days to ensure the company’s luxury vehicle clients are sitting comfortably.
