South Africa is scrambling to protect its economy after USA’s President Donald Trump signed sweeping tariff measures targeting the country's key exports, potentially putting 100 000 jobs at risk, reported Reuters on 1 August.
The executive order signed Thursday (31 July) imposes import duties on dozens of nations including South Africa, with implementation set for next week. This escalation is part of Trump's broader push to reshape global trade dynamics in America's favour.
President Cyril Ramaphosa maintained a measured response Friday, emphasising South Africa's commitment to diplomatic solutions. "All channels of communication remain open to engage with the USA, and our negotiators are ready pending invitation from the USA," he said.
The government is rushing to finalise emergency support for affected exporters, with the President promising details would be announced soon.
The timing couldn't be worse. The USA is South Africa's second-largest trading partner after China, importing everything from Mercedes-Benz vehicles and steel to wine and citrus fruits.
The automotive sector faces particular vulnerability. Industry representatives are calling it a "socio-economic crisis in the making," with the Reserve Bank warning of massive job losses in agriculture and manufacturing.
"If one considers that access to the USA was through AGOA, which was tariff-free, increasing tariffs to 30% effectively nullifies that market," explained SEIFSA CEO Tafadzwa Chibanguza, referencing the African Growth and Opportunity Act. The Steel and Engineering Industries Federation of Southern Africa notes that $1.8 billion in exports now hangs in the balance.
Opposition parties have criticised the government's response, with the Democratic Alliance dismissing the proposed support measures as inadequate for addressing the scale of the crisis.
Audi South Africa has introduced the new Q5 range, comprising the third-generation Q5 SUV, second-generation Q5 Sportback, and the performance-focused SQ5 SUV and SQ5 Sportback. The range is built on Audi's Premium Platform Combustion and brings a new generation of petrol and diesel engines to the nameplate.
Geely Auto South Africa (GASA) has introduced Riddara, Geely Auto Group's new energy bakkie brand, to the South African market.
Ford’s next big electric vehicle push is less about a dramatic new badge and more about what happens behind factory doors.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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The Toyota Starlet has improved from zero to a four-star rating for adult occupant protection in Global NCAP's latest #SaferCarsForAfrica crash test results. This follows a safety upgrade to make six airbags a standard fit.
South Africa's new vehicle market sustained strong momentum in August 2026, with aggregate sales increasing by 11,4% year-on-year to 57 898 units, says the Automotive Business Councill | naamsa.
South Africa’s new-vehicle market maintained its momentum in August, with aggregate sales of 57 898 units representing an increase of 11.4% compared with the same month last year.
