
Chery’s Lepas moves into premium SUV segment
Chery’s latest international brand, LEPAS, has reached a major milestone as its first model – the L8 – officially rolls off the production line.
- Industry News
- 25 April 2025
Ask any CEO or owner of a business what the greatest asset of the business is, and you will probably hear the cliché of our employees are our greatest asset, and while it is well intended, it rarely gets explained or unpacked.
Not so for Managing Director of the Morgan Group, Hugh Morgan, who is proud to use the dealership he acquired 14 years ago, Morgan Nissan Welkom, as a perfect example of what it means when your employees are your greatest asset.
“Although it is a well-meaning and often used phrase, I suppose I don’t really like to compare my valuable employees to an asset,” he explains. “If possible, I like to have it more quantifiable, and when you have fourteen employees at one dealership with more than ten years’ service, you know that you are doing something right.”
According to Morgan, the one thing he constantly sees in every aspect of the business is human effort. “Every employee forms an important and irreplaceable cog in our auto-industry, and if we can assure continuity with employees staying on, we can only be better in our service, our value proposition and the products we provide,” he said. “What makes me proud of the team is that eight of them have been with the dealership since day one.”
The following employees at Morgan Nissan Welkom have ten or more years’ service: Stephen Makhakhe (14 years), George Fullegar (14), Abe Konjo (14), Hestelle Scheepers (14), Jaco Henning (14), Dewet Greyling (14), Jimmy Nthatsisi (14), Gladwin Nkagoang (14), Hendrik Yawa (14), Leah Mokeretla (13), Magdeline Selepe (12), Lize-Mari Geyser (12), Shaun Breedt (10) and Marie Baumgarten (10).
After 28 years as the Ford dealership in the rural town of Aliwal North, the Blue Oval will no longer be officially represented in this part of the Eastern Cape.
Inefficiency in a dealership is often not that obvious and that is why it is difficult to identify and address.
In the face of a shifting premium automotive market, Audi South Africa is also currently re-aligning its retail operations according to the new reality where the premium vehicle sector has contracted to nearly a third of its size compared to a decade ago, with 2024 marking the lowest level yet.